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  1. Catering & Design
  2. Florals

High Line Benefit Moves From June to May to Showcase New Park Section

Anna Sekula
May 24, 2011

Two years after opening the first section of the High Line, the nonprofit advocacy group that fought for its preservation is ready to open the second and final portion of the elevated park this June. To give supporters a first glimpse at the design from James Corner Field Operations and Diller Scofidio + Renfro, Friends of the High Line moved its annual benefit—an event that has grown consistently since its inception in 2001—from June to May, hosting more than 900 guests on May 16.

Attendees, including Friends of the High Line founders Joshua David and Robert Hammond, designer Diane von Furstenberg and her husband, Barry Diller, architects Richard Meier and Elizabeth Diller, hotelier André Balazs, and arts philanthropist Agnes Gund, not only took a stroll on the branch of the park that extends from West 20th to West 30th Street, but also sipped on cocktails and dined beside it for the event.

Behind the planning of the gala were Alicia King, the special event manager for the organization, and Jason Lord, director of special events for after-party sponsor Calvin Klein, who tapped Van Wyck & Van Wyck to produce and design the affair. The date change did have an impact on the plans for the event: Friends of the High Line originally wanted to throw an alfresco party, but with last week's chilly wet weather—a contrast to June's typically warm and dry climate—the organizers brought the outside indoors, with a greenhouselike function under clear-span tents.

Armed with custom umbrellas—Friends of the High Line made 800 of the items as gifts—attendees traversed the new section of the once-abandoned structure before heading to the cocktail reception set up underneath the 30th Street and 10th Avenue entrance to the High Line. This area, which doubled as the after-party site for Calvin Klein, was dressed simply with sod laid in a garden grid pattern on the concrete, white planters of white rosebushes, and minimalist park benches topped with white cushions for seating.

The design of the dinner tent took on a similar look, with a mostly white color scheme and clean modern furnishings. However, the greenery was more extensive in this space, as the producers took their cues from the park and the organization's logo. A 25-foot-tall H-shaped topiary marked the entrance and a vertical flower bed of grasses, ferns, and other leafy plants covered the rear wall. More wild foliage coated the stage backdrop, wrought-iron chandeliers, and spheres hung from the ceiling. As a counterpoint to this, the tabletop centerpieces comprised more delicate flora, including white peonies, green parrot tulips, and ranunculus.

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Photo: Lucas Flores Piran
Beneath the High Line at 30th Street and 10th Avenue, the Friends of the High Line hosted their annual fund-raiser, which brought more than 900 guests to the west Chelsea location. Following a preview walk on the new section of the elevated park, attendees headed to the cocktail area set up beneath the former railroad.
Beneath the High Line at 30th Street and 10th Avenue, the Friends of the High Line hosted their annual fund-raiser, which brought more than 900 guests to the west Chelsea location. Following a preview walk on the new section of the elevated park, attendees headed to the cocktail area set up beneath the former railroad.
Photo: Jeeyun Lee for BizBash
The area for the predinner reception is used by the nonprofit to hold construction materials, so the producers created walls by stacking 23 one-and-a-half-ton steel beams.
The area for the predinner reception is used by the nonprofit to hold construction materials, so the producers created walls by stacking 23 one-and-a-half-ton steel beams.
Photo: Jeeyun Lee for BizBash
As the cocktail hour was set up in the same area as the after-party, the setting was designed to look appropriate for post-dinner sponsor Calvin Klein, with sod laid in a grid pattern, minimalist park-bench-style seating, and simple white planter boxes of rosebushes.
As the cocktail hour was set up in the same area as the after-party, the setting was designed to look appropriate for post-dinner sponsor Calvin Klein, with sod laid in a grid pattern, minimalist park-bench-style seating, and simple white planter boxes of rosebushes.
Photo: Jeeyun Lee for BizBash
More foliage and roses covered the small stage.
More foliage and roses covered the small stage.
Photo: Jeeyun Lee for BizBash
Bite catered the affair, providing a buffet spread of fresh vegetables for the cocktail portion of the evening.
Bite catered the affair, providing a buffet spread of fresh vegetables for the cocktail portion of the evening.
Photo: Jeeyun Lee for BizBash
Beyond the cocktail area, the producers set up a large clear-span tent in a parking lot next to the High Line that served as the event's dinner space.
Beyond the cocktail area, the producers set up a large clear-span tent in a parking lot next to the High Line that served as the event's dinner space.
Photo: Lucas Flores Piran
Building the temporary tent for the event required working with the Office of Citywide Event Coordination and Management, the parks department, and the local police precincts to ensure the setup adhered to rules and regulations regarding fire codes, right-of-way issues, and other concerns.
Building the temporary tent for the event required working with the Office of Citywide Event Coordination and Management, the parks department, and the local police precincts to ensure the setup adhered to rules and regulations regarding fire codes, right-of-way issues, and other concerns.
Photo: Lucas Flores Piran
The entrance to the tent was marked by a 25-foot-tall topiary in the shape of an H, part of the nonprofit organization's logo.
The entrance to the tent was marked by a 25-foot-tall topiary in the shape of an H, part of the nonprofit organization's logo.
Photo: Jeeyun Lee for BizBash
The H shape continued through the decor in the tent, recreated from construction materials such as 2- by 6-inch pipes and rebars and suspended from the ceiling.
The H shape continued through the decor in the tent, recreated from construction materials such as 2- by 6-inch pipes and rebars and suspended from the ceiling.
Photo: Lucas Flores Piran
Also hanging overhead were five wrought-iron chandeliers covered with leafy plants, hundreds of Boston ferns, and a dozen spheres of foliage.
Also hanging overhead were five wrought-iron chandeliers covered with leafy plants, hundreds of Boston ferns, and a dozen spheres of foliage.
Photo: Lucas Flores Piran
To cover the rear wall of the tent, which stood just six feet from 10th Avenue, Van Wyck & Van Wyck created a vertical garden bed of huckleberry, privet, rye, and an array of grasses and ferns.
To cover the rear wall of the tent, which stood just six feet from 10th Avenue, Van Wyck & Van Wyck created a vertical garden bed of huckleberry, privet, rye, and an array of grasses and ferns.
Photo: Lucas Flores Piran
Another wall of foliage served as the backdrop for the stage in the dinner area.
Another wall of foliage served as the backdrop for the stage in the dinner area.
Photo: Jeeyun Lee for BizBash
As a counterpoint to the wildflowers and grasses used in other parts of the decor, the tabletop centerpieces comprised delicate arrangements of lily of the valley, white peonies, viburnum, French tulips, green parrot tulips, ranunculus, Star of David, and hyacinth. The dinner was served family-style.
As a counterpoint to the wildflowers and grasses used in other parts of the decor, the tabletop centerpieces comprised delicate arrangements of lily of the valley, white peonies, viburnum, French tulips, green parrot tulips, ranunculus, Star of David, and hyacinth. The dinner was served family-style.
Photo: Jeeyun Lee for BizBash
Following dinner, guests headed back out to the cocktail area for the after-party, which featured a performance by singer Sky Ferreira and the Misshapes.
Following dinner, guests headed back out to the cocktail area for the after-party, which featured a performance by singer Sky Ferreira and the Misshapes.
Photo: Lucas Flores Piran
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