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  1. Catering & Design
  2. Food Trends

Airport Tarmac Becomes a Luxury Lounge

February 15, 2006
Approximately 200 guests viewed luxurious jets and exotic cars on the tarmac at Miami International Airport's Signature Flight Support, a refueling and aviation services facility. As they enjoyed cocktails and hors d'oeuvres, pilots and staff were on hand to educate attendees about Marquis Jet, said to be the global leader in hourly private jet cards—where customers can buy aircraft ownership in 25-hour increments. The Agency's Christy Cal, who handled PR and planned the event, set a goal to familiarize current customers of the Coral Gables-based car dealership, the Collection, with the NetJets/Marquis Jet product offering.

Crews were on hand drying planes and automobiles as crowds arrived, and although more rain threatened to dampen the event mere moments before doors opened, Mother Nature changed her tune just in time. The ground was still wet and the air was humid, but even that wouldn't stop smartly dressed partygoers from investigating the hot rods and aircrafts situated around the tarmac. Uniformed pilots stood by the doors of Citation Excel, Citation X and Gulfstream IV-SP jets, ready to answer questions about Marquis Jet and NetJets, said to be the largest provider of fractional aircraft ownership in the world. Guests waited in line to tour the planes and talk with pilots.

The Collection supplied the hottest new Jaguar, Porsche, Audi, Aston Martin, Ferrari, Maserati and Lotus models available. Interested parties could sit inside the vehicles and salesmen were ready to provide information.

While the big kid toys kept some people busy, others gathered around chef Adam Votaw from Chispa restaurant to try his braised short ribs, Manchego cheese polenta and hearts of palm salad. Servers passed tuna ceviche with coconut hors d'oeuvres, and squares of caramelized guava cheesecake for dessert.

Cal told vendors that although she wanted the décor to be simple and sleek, she also wanted it to be conducive to the elements, meaning it had to work with strong winds and possible rainshowers. Le Basque responded with white spandex-wrapped tables, chairs and hi-tops. Simple square glass vases filled with whiskey-colored water and four short red roses from Roses by Karla served as centerpieces. Throughout the night, models dressed in travel-themed fashions from Saks Fifth Avenue posed on platforms provided by Pete Diaz Productions, who also supplied music and columns lit with the Collection's logos.

—Riki Altman
Lights and luxury filled the tarmac at the Collection, NetJets and Marquis Jet cocktail party at the Miami International Airport.
Lights and luxury filled the tarmac at the Collection, NetJets and Marquis Jet cocktail party at the Miami International Airport.
Attendees found themselves checking out high-end cars and planes.
Attendees found themselves checking out high-end cars and planes.
White spandex-covered tables and chairs from Le Basque provided guests a place to rest their food and feet
White spandex-covered tables and chairs from Le Basque provided guests a place to rest their food and feet
Caterwaiters passed and guests enjoyed chef Adam Votaw's tuna ceviche.
Caterwaiters passed and guests enjoyed chef Adam Votaw's tuna ceviche.
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