10 Best Ideas of the Week: Real-Time Traffic Projections at the Lowline Gala, Atelier Azza's Jeweled Cake, a Mad Hatter-Inspired Tent

This year’s New Yorkers for Children fall gala had a “light the way” theme, inspired by the nonprofit’s mission to improve the lives of young people. David Stark handled the decor inside Cipriani 42nd Street for the Tuesday-night event, embellishing a photo backdrop of a forest scene with white birch trees, lush greenery, and a “path” lit by lanterns.

On September 10, Chicago lifestyle publication Glossed & Founded hosted a one-year anniversary event for Atelier Azza. Held at the Public Hotel, the event had a glitzy, birthday party vibe, replete with a towering cake from Sugar Hills Bakery. The cake’s frosting had the silky look of fabrics from the Atelier Azza collection, while jewels and other embellishments evoked the line’s gilded, ornate look.

Presented in partnership with Thrillist, MasterCard’s “Rock Your Palate” dinner series is designed to showcase food, music, and art. Held at Chicago’s Floating World Gallery, the first event on September 13 included a dinner prepared by big-name local chefs Sarah Grueneberg and Giuseppe Tentori. While guests had the dessert—Tentori’s cherry pie with cherry cream, almond sherbet, and wine-soaked cherries—DJ Ian Edgar spun the classic-rock hit “Cherry Pie” by Warrant.

Chicago's Green Tie Ball on September 15 had an Alice in Wonderland-inspired design by Kehoe Designs, which featured three tented areas. The V.I.P. tent, dubbed the "Mad Hatter's Tent," featured rustic, organic decor complemented by timepiece gobos.

The Lowline, an underground park currently in the works, hosted an “anti-gala” fund-raising dinner on September 13 at New York’s Essex Street Warehouse. Reclaimed wooden dinner tables were decorated with moss-filled mason jars that doubled as table numbers.

At the Lowline "Anti-Gala" in New York, an eye-catching "Experiments in Motion" exhibit—produced by a partnership between Audi of America and the Columbia University Graduate School of Architecture—stood at the event entrance. The installation, projected on the floor, showed the constant movement in Manhattan, which was updated in real time with the current traffic patterns. Mirroring the projections on the ceiling was a 45-foot-long steel model of the Manhattan subway grid that showcased maps never before viewed by the public.

To fete its fall television lineup, Fox invited guests back to the Book Bindery for its annual casino-style kickoff event. In addition to the eco-conscious catering and autumnal decor, this year's party included an Art Deco-inspired photo booth.

To celebrate its collaboration with Ferrari on a new "Big Bang Ferrari" timepiece collection on the eve of the TimeCrafters Luxury Watch Exhibition in New York, Hublot hosted a private party at the Ferrari showroom. The Shiraz Events-produced affair transported guests to the venue in branded black Escalades, where they were met by model staffers dressed as a pit crew for a photo op.

As part of its launch efforts for the Ford Fusion, Ford Motor Company kicked off its “47 Challenges, 47 Days” campaign—which alludes to the hybrid vehicle’s 47 miles-per-gallon fuel rating—with an early-morning promotion in Times Square. Hosted by Ryan Seacrest, the event employed the public space’s enormous LED screens to publicize the happening, the hashtag, and new TV commercials.

To play up its New Zealand heritage, the September 13 launch for Cloudy Bay’s new wine vintage had tufts of wheatgrass decorating the bar and buffets, as well as images of the countryside projected onto the walls of the Glasshouses at the Chelsea Arts Tower in New York.