Elevate Swag

In 2009, Yelp lured New Yorkers to an urban beach bash with promises of cocktails, barbecue, and activities. Held at the now-closed Water Taxi Beach in Long Island City, the event also offered handheld fans and misting stations to keep attendees cool.

At the opening party for Delta Air Lines Global Sales Conference in 2011, American Express provided white flip-flops marked with its blue logo. As the 850 guests made their way through the party set up around the Walt Disney World Swan and Dolphin’s pool and beach, the sandals left imprints of the brand's name in the sand.