Event staffers passed out guitar-shaped cookies as favors at the ballet's 2011 gala at Embassy of the Russian Federation in Washington. The dessert played off the evening's rock-inspired decor from Syzygy Event Productions.
In 2014, the Los Angeles Philharmonic's annual benefit was dubbed “A Celebration of John Williams: Opening Night Gala Concert.” Inside the dinner tent, Shiraz Events' decor included blown-up replicas of Williams's score for “Soundings.”
At a screening of the James Brown biopic Get on Up in Washington in 2014, André Wells incorporated such objects as old-school-style microphones and records into floral centerpieces to channel the movie’s musical premise.
On October 19, a launch party for the official partnership between Sheraton Hotels and Resorts, Starwood Preferred Guest, and Major League Baseball took place at the Sheraton New York Times Square Hotel. The event offered personalized baseball caps as swag. DKC Incite produced the event.
In 2009, the American Bar Association hosted a welcome reception for its annual meeting at Chicago's Soldier Field. Baseballs and a replica of Wrigley Field's ivy-covered brick wall decorated a station serving hot dogs.
The Yards hosted its second annual Side Yards at Yards Park on November 7 in Washington. The sideshow spectacle featured three stages of entertainment by Circus of Wonders, and a variety of hanging umbrellas were part of the event's decor.
Foregoing a typical float, Hilton’s activation featured life-size branded doors that were wheeled by marchers on foot. The doors read “Welcome to Pride."
The floor can also be an unexpected place for logos, sponsor information, or branding. The TEDActive conference in 2013 took over some of the host venue's Spanish tiles for its own messaging. The special tiles at La Quinta resort in the Palm Springs area also guided attendees along the walkways to the various event venues on the sprawling property.
