The 11th annual New York City Wine & Food Festival took place October 11 to 14. At rooftop events on Pier 92 throughout the weekend, Capital One served what may have been the festival’s most Instagrammable treat: the Cloud Cone. The dessert consisted of an ice cream cone wrapped in blue or pink cotton candy, with a choice of toppings. Attendees could take pictures of their cone in a Capital One-branded box. The cotton candy was wrapped by Spin Spun All Natural Confections. IMG Live produced the activation.Â
Blue Apron hosted Blue York City, an immersive culinary experience at the Grand Tasting, which paid homage to three New York neighborhoods: Little Italy and St. Mark’s Place in Manhattan and Sunset Park in Brooklyn. At the St. Mark’s Place station, guests were served “Yuzu-ade,” lemonade made with the Japanese citrus fruit yuzu. Guests could also enjoy fontina and ricotta calzones from the Little Italy station and pork and chorizo tacos from the Sunset Park station. The activation was produced by Civic Entertainment Group and Rebel & Rogue.
