AllHipHop.com announced its relaunch last week with a funny invitation that would've made LL Cool J proud: A thick gold rope chain arrived in a box with the event details printed on ivory cardstock. AllHipHop.com vice president of marketing Jamilah Creekmur and PR firm MVD Inc. conceptualized the invites; Bigmouth Graphics & Printing produced them.
With such a promising invite, we headed to the Newspace for what turned out to be a low-energy evening of beer and chicken wings. While a few devoted fans waited late into the evening for host Jermaine Dupri and other celebs to show—"Jay-Z's coming!" promised one PR rep—most called it a night much earlier, when their anticipation turned to boredom. (And while we hear Dupri did make an appearance several hours later than originally promised, Jay-Z was a no-show.)
Posted 08.09.06
With such a promising invite, we headed to the Newspace for what turned out to be a low-energy evening of beer and chicken wings. While a few devoted fans waited late into the evening for host Jermaine Dupri and other celebs to show—"Jay-Z's coming!" promised one PR rep—most called it a night much earlier, when their anticipation turned to boredom. (And while we hear Dupri did make an appearance several hours later than originally promised, Jay-Z was a no-show.)
Posted 08.09.06
