“For this year’s game in the Bay Area, the venue’s footprint had shrunk from prior years. To make up for the loss in square footage, we designed vertically and created a stadium within the event, which consisted of a tiered-seating deck, a branded football field, and a 37-foot-wide curved L.E.D. screen showcasing pregame coverage.”
Pictured: ESPN’s College Football National Championship pregame party
Photo: Courtesy of Triton Productions
Velarde’s Miami-based design and production agency Triton Productions (@tritonproductions) specializes in concept-to-reality event design, planning, and production for some of the most recognizable brands including ESPN, HBO, Lacoste, Sotheby’s, and SpaceX. His events range from grand openings and product launches to award shows and network upfronts.