AUSTIN—South by Southwest is brimming with events and activations, all looking for ways to stand out with eye-catching design. This year, neon was everywhere, from Netflix’s discrete signage to CNN’s funky marquee. Then there were plenty of plants and flowers, like Amazon Prime’s lush gardenscape and Twitter’s delicate hanging floral arrangements.
Here’s a selection of event design ideas, from the funky and bohemian to the romantic and retro.
SXSW Opening Night Party
Photo: Courtesy of High Beam Events
Twitter’s #TwitterHouse
Photo: Courtesy of Twitter
Twitter’s #TwitterHouse
Nadia Chaudhury for BizBash
Harvest HQ
Photo: Michael O'Donnell/Shiny Red Photo
Snapchat’s Snap House
Photo: Nadia Chaudhury for BizBash
Australia House
Photo: Courtesy of High Beam Events
Ipsy's Destination: Ipsy
Photo: Nadia Chaudhury for BizBash
Bumble Hive SXSW
Photo: Laura Delacruz
CNN Clubhouse
Photo: John Nowak/CNN
Uber Eats House
Rennie Solis
Vox Media
Photo: Ryan Muir
Amazon Prime’s 'Good Omens' Garden of Earthly Delights
Photo: Courtesy of Amazon Prime Video
Netflix's 'The Highwaymen'
Photo: Courtesy of Netflix
Bud Light Dive Bar Sessions
Photo: Rick Kern/Getty Images for Bud Light