Design

Because acquiring new members for the Caesars loyalty program was an important component of the launch, the events included a desk in the front where staff could provide more information on Total Rewards. Brand ambassadors also roamed each concert, armed with iPads and iPhone-like devices.

In New York, the multimedia wall was mapped to the curving shape of the walls and showcased guest photos and marketing images from Caesars Entertainment.

The four-city launch was produced as one seamless concert, with M.C.'s talking to each other and musicians performing in a structured lineup. Large screens in each location displayed the live broadcast, showing the entertainment playing in another city when their stage was dark.

Surrounded by camellia trees, the promenade area was redone as a garden space, reminiscent of Jean Cocteau's classic La Belle et la Bête. The room highlighted Chanel's fine jewelry collection alongside flowers that shone with diamonds.

The design concept touched all areas of Skylight SoHo's 15,000-square-foot interior, including the hallway, which Target remodeled into a Parisian-style boulevard with lampposts, painted illustrations of buildings, and trees surrounded by benches.

GBK hosted a lounge including gifts and services on Friday and Saturday at the L’Ermitage Hotel in Beverly Hills.

A 33-foot Airstream motor home served a dual purpose at the booth by sunglass-maker Costa: It provided meeting space for up to 15 people and also was a key piece of decor for the retro, beach-like atmosphere the company was trying to create.

White Mercedes-Benz vehicles, suspended by car lifts, lined the cocktail space. Westbury uplit the area with purple lights.