Idea

Activities at the concerts included a photo booth, where guests could pose for pics. The images were printed on-site, and the production team took the digital content and remixed it into the multimedia installations displayed on the walls.

Boston chef Lydia Shire now hosts interactive cooking classes for private groups of 12. The three-hour sessions cost $3,000 and take place in the open kitchen at Shire's restaurant, Towne Stove & Spirits.

The first-ever food truck from Chicago's E. Leaven Food Company specializes in an impressive range of breakfast, lunch, and dessert items, including short rib piewiches and chopped salads, and can provide catering for meetings and events for groups of 10 or more guests. Most menu items cost less than $10 apiece.

Scarlett Entertainment (281.900.4176, scarlettentertainment.com) now offers site-specific outdoor aerial dancers for events. Available nationwide, the artists use aerial and ballet techniques to perform across the face of buildings and can incorporate silks, ropes, zip lines, bungee cords, and partner balancing tricks.

In November, the online eyeglass frame brand Warby Parker used a tent-like structure from the Colorado Yurt Company (970.240.2111, colorado yurt.com) in Montrose, Colorado, for its holiday pop-up bazaar. The yurts were a quirky and budget-friendly way to fill a garage space on Grand Street in New York.

Guests who scored high in skeeball could win prizes from Louis of Boston.

While all the rooms were meticulously planned, none was as popular as the space that housed old-school carnival claw games. Rather than plush toys and candy, the machines held small items, like lipsticks and jewelry, in Chanel gift bags.

The film was broadcast on three inflatable screens, each 20 feet high by 30 feet wide. Staffers strapped water barrels to the bases of the screens to keep them weighted down on the windy day.

Green lighting bathed the ballpark in Groupon's signature hue. Approximately 8,500 guests attended the screening.

A marching band came from Glenbrook North High School, where much of the movie was filmed. Before the screening, the band marched to center field and played "Twist and Shout."

For the food, Bacardi took its cue from the Facebook program and served pizza from a branded truck. Campaign signage also bedecked the boxes holding the Sicilian-style slices.

Apparently, the brand's Facebook fans preferred watching beautiful women pillow fighting rather than riding bulls, so Bacardi invited four Playboy playmates to battle it out.