Annie Senatore
C.E.O., A Vista Events, Beltsville, Maryland, 46
Launchpad: “I used to design my own invitations for the fashion PR office I ran in London, and when I came to the U.S., a friend introduced me to a stack of people in the events industry and showed them my artwork portfolio.” Before long, Senatore was designing events, setting up her own business after eight years working at production company Hargrove in Maryland. Staffed with 12 employees, A Vista works on about 300 events a year.
Claim to fame: Last year, she produced the Trust for the National Mall’s benefit luncheon and its Ball on the Mall, events just two days apart and both located on the grounds of the historic park. Inspired by Japan and the Mall’s cherry blossom trees, the daytime event had a live tea ceremony, while the nighttime affair included white origami cranes and paper parasols suspended from the ceiling. Senatore is also known for the annual Oscar viewing party hosted by Starwood Hotels, for which she has created Best Picture-inspired environments and a fashion show.
Up next: “Launching the new revised company and a product coming out in spring.”
Launchpad: “I used to design my own invitations for the fashion PR office I ran in London, and when I came to the U.S., a friend introduced me to a stack of people in the events industry and showed them my artwork portfolio.” Before long, Senatore was designing events, setting up her own business after eight years working at production company Hargrove in Maryland. Staffed with 12 employees, A Vista works on about 300 events a year.
Claim to fame: Last year, she produced the Trust for the National Mall’s benefit luncheon and its Ball on the Mall, events just two days apart and both located on the grounds of the historic park. Inspired by Japan and the Mall’s cherry blossom trees, the daytime event had a live tea ceremony, while the nighttime affair included white origami cranes and paper parasols suspended from the ceiling. Senatore is also known for the annual Oscar viewing party hosted by Starwood Hotels, for which she has created Best Picture-inspired environments and a fashion show.
Up next: “Launching the new revised company and a product coming out in spring.”
Photo: Dan Hallman for BizBash
