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Naked West

March 22, 2012
A video game station with a bull-roping challenge was one of multiple western games for guests to play.
A video game station with a bull-roping challenge was one of multiple western games for guests to play.
Photo: Britt Runion Photography
Disney draped the dinner tables with red bandana-print linens topped with brown burlap napkins.
Disney draped the dinner tables with red bandana-print linens topped with brown burlap napkins.
Photo: Britt Runion Photography
To beat the Midway's upright blackjack game, guests tried to toss their way to a score of 21.
To beat the Midway's upright blackjack game, guests tried to toss their way to a score of 21.
Outside, guests could try roasted bull sandwiches.
Outside, guests could try roasted bull sandwiches.
Photo: Josh Fee for BizBash
A pig, as well as an 800-pound bull, roasted on a spit outside.
A pig, as well as an 800-pound bull, roasted on a spit outside.
Photo: Josh Fee for BizBash
Sweets from Dufflet Pastries lined shelves at an installation called 'Candy Store.'
Sweets from Dufflet Pastries lined shelves at an installation called "Candy Store."
Photo: George Pimentel
Guests helped themselves to a whole roast pig laid out on a table on the patio.
Guests helped themselves to a whole roast pig laid out on a table on the patio.
Photo: Nikki Leigh McKean for BizBash
Twelve burlesque dancers performed on a raised stage set in the centre of a mirrored bar.
Twelve burlesque dancers performed on a raised stage set in the centre of a mirrored bar.
Photo: Gary Beechey for BizBash
Roth Capital Partners Conference Opening-Night Party
Roth Capital Partners Conference Opening-Night Party

Orange County-based investment banking company Roth Capital Partners hosted its 26th annual Orange County conference March 9 to 12 at the Ritz-Carlton Laguna Niguel. The event had a country theme inspired by headline act Florida Georgia Line, and colorful throw pillows topped hay bale seating.

Photo: Cynthia Halverson
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D. Sharp’s (studiodsharp.com) hand-drawn Letterpress Boomboxes, $12 each, slide open so they can hold small favors.
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The Pillow Fight League entertained guests at the Power Plant during the eighth annual Power Ball fund-raiser.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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