During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.
Photo: Euan Lampitt of the Mint Agency
14. Active Branding
In a playful take on the normally static step-and-repeat, artist Andrey Bartenev had costumed performers interact with guests at the Watermill Center’s gala in 2007.
Photo: Joe Schildhorn/PatrickMcMullan.com
18. Flower Power
At the 2006 Screen Actors Guild awards in Los Angeles, Stanlee Gatti created lavish displays of upside-down calla lilies, dramatic decorations that also hid poles.
Photo: Nadine Froger Photography
20. People Watching
At the Council of Fashion Designers of America’s awards in 2005, an oversize mirror encrusted with Swarovski crystals displayed a live telecast of the arrivals during the cocktail hour.
Photo: Billy Farrell/PatrickMcMullan.com
31. Show the Way
Travel & Leisure used oversize balloons as a cheap and effective way to mark a pathway for its 35th birthday celebration, held in Los Angeles in 2006.
Photo: BizBash
