Gilt City Lollapalooza Party

Boutique Bites Catering served popcorn in branded boxes.
Photo: Francis Son
3. Two-in-One

The cocktail napkins for the 2002 opening of Prada’s store in SoHo in New York were useful in two ways, with an itinerary and maps showing the locations for the night’s multiple parties.
Photo: BizBash
48. Telling T-Shirts

Waiters didn’t have to remember what they were serving (and guests didn’t have to ask) when now-defunct Match Catering printed T-shirts with food descriptions for a 2004 BizBash event.
Photo: BizBash