Nokia Lab at SXSW

At this year’s South by Southwest festival in Austin, Texas, Nokia set up an unusual structure to house three nights of performances. High Beam Events and SmartFusion built the inflatable tri-dome for SXSW Interactive March 11 and filled it with 360-degree projections of custom branded content. During the music portion of SXSW, Nokia created a V.I.P. lounge inside the Fader Fort.
Photo: Kelly Knapp