3. Out NYC Hotel
The gay-targeted Out NYC hotel opened in March, and although the boutique property only has 105 rooms, it offers a wealth of space for events. Among them are three outdoor courtyards that can be used for semiprivate functions, including the Great Lawn (pictured), which has green grass and a tiered stage.
Rendering: Courtesy of Out NYC Hotel
Shai Tertner
President and event designer, Shiraz Events, New York, Miami, and Los Angeles, 37
Launchpad: After helping an ex-boyfriend launch an event staffing company in 2001 in New York (the ex quit after three weeks), Tertner took over and turned it into a catering company, later adding production and design departments and building a reputation for supplying more than just pretty servers. He added a Miami branch with partner Yaniv Cohen in 2005, winning contracts for Art Basel, and opened an L.A. office in 2011.
Claim to fame: Tertner has worked with clients including Dior, Bentley, Ferrari, and Microsoft, offering food in striking presentations, like a menu inspired by a stuffed Everglades alligator created for Art Basel’s anniversary in 2011.
Work philosophy: “I try to truly get into my clients’ heads and understand how they are thinking, what their goals are, and paint the vision that I have in my mind afterwards. My path is full of learning. I can always do better, grow, and I make sure to feed that appetite in me: travel, see, feel, taste, read, and sometimes just be still and let the inspiration come to me.”
Style signature: “Modern, clean, sophisticated, finished.”
On Twitter: @shaitertner, @shirazevents
Launchpad: After helping an ex-boyfriend launch an event staffing company in 2001 in New York (the ex quit after three weeks), Tertner took over and turned it into a catering company, later adding production and design departments and building a reputation for supplying more than just pretty servers. He added a Miami branch with partner Yaniv Cohen in 2005, winning contracts for Art Basel, and opened an L.A. office in 2011.
Claim to fame: Tertner has worked with clients including Dior, Bentley, Ferrari, and Microsoft, offering food in striking presentations, like a menu inspired by a stuffed Everglades alligator created for Art Basel’s anniversary in 2011.
Work philosophy: “I try to truly get into my clients’ heads and understand how they are thinking, what their goals are, and paint the vision that I have in my mind afterwards. My path is full of learning. I can always do better, grow, and I make sure to feed that appetite in me: travel, see, feel, taste, read, and sometimes just be still and let the inspiration come to me.”
Style signature: “Modern, clean, sophisticated, finished.”
On Twitter: @shaitertner, @shirazevents
Photo: Dan Hallman for BizBash
New York Auto Show: Nissan's Taxi of Tomorrow Event
George P. Johnson projected a cityscape motif on the far wall of the space to match the event's urban vibe. Flanked by uplit yellow lighting, the next-generation taxicab was placed front and center for guests to check out. An adjacent wall provided facts about the new vehicle.
Photo: Jim Shi
CORT introduces the Endless Collection, available spring 2010.
The table settings at the Herman Miller space had a retro 1950s look. Place cards were attached to wooden tops with twine.
Photo: Ronnie Andren for BizBash
