Ideas

April 11, 2012
Textural Backdrops
Textural Backdrops
New York's Pink Powered by Moss is putting the finishing touches on its new Wave Form units. The 4- by 4-foot curved, stackable cubes made from an aluminum-tube frame and stretch fabric can be used to create textural backdrops, walls, and towers.
Photo: Courtesy of Pink Powered by Moss
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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Seattle-based event designer Matthew Parker (206.218.7969, matthewparkerevents.com) specializes in using paper to create custom, site-specific props and decor, like this paper-airplane installation designed for HeARTbeat, a fund-raiser for the Artfund Associates in June at the EMP Museum in Seattle. Inspired by Boeing, one of the nonprofit’s largest supporters, Parker strung 1,000 paper airplanes crafted from old Artfund newsletters from the venue’s ceiling. “When designing for large spaces on a tight budget, it’s important to think big and in multiples,” Parker said. “I like using paper decor at events because it’s cheap and versatile.” In addition to intricately cut and folded paper, Parker’s installations have also incorporated coffee filters, paper snow cone cups, and cardboard.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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United States
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