Bright White

Surrounded by camellia trees, the promenade area was redone as a garden space, reminiscent of Jean Cocteau's classic La Belle et la Bête. The room highlighted Chanel's fine jewelry collection alongside flowers that shone with diamonds.

GBK hosted a lounge including gifts and services on Friday and Saturday at the L’Ermitage Hotel in Beverly Hills.

XA, the Experiential Agency, used long grosgrain ribbons to simply and effectively divide a large space at a 2006 Tag Heuer event.

To create a modern, all-white look for a 2006 dinner at Manhattan’s Pier 60, Empire Force Events hid the venue’s colorful, patterned carpet with a layer of large, white confetti. 

The Dia Art Foundation’s gala in 2006 had glowing circular tables.

For a private dinner in 2006, JMVisuals created an unexpected overhead lighting trick: rows of frosted votives suspended from the ceiling on square Lucite tiles. 

“Far and away, the largest trend in design for events over the past ten years has been the lounge. While 10 years ago, sitting next to the same person for a four-hour event seemed to work, now people want to work the crowd and talk to everyone, which is why the lounge is so appealing.”
Christine Merser, Classic Party Rentals, New York