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Ideas

April 18, 2012
Surrounded by camellia trees, the promenade area was redone as a garden space, reminiscent of Jean Cocteau's classic La Belle et la Bête. The room highlighted Chanel's fine jewelry collection alongside flowers that shone with diamonds.
Surrounded by camellia trees, the promenade area was redone as a garden space, reminiscent of Jean Cocteau's classic La Belle et la Bête. The room highlighted Chanel's fine jewelry collection alongside flowers that shone with diamonds.
Photo: Billy Farrell/BFAnyc.com
At a 40th birthday party, Susan Holland Events filled the Stephan Weiss Studio in New York with disco ball lights and projected French surrealist films, while a swing hung near the dance floor.
At a 40th birthday party, Susan Holland Events filled the Stephan Weiss Studio in New York with disco ball lights and projected French surrealist films, while a swing hung near the dance floor.
Photo: Jamie Watts
An illuminated table held jars filled with candy.
An illuminated table held jars filled with candy.
Photo: Nancy Behall
At the Campfire Ball benefit for Children’s Oncology Services in May at Venue One in Chicago, Cork Catering set up a make-your-own s’mores station.
At the Campfire Ball benefit for Children’s Oncology Services in May at Venue One in Chicago, Cork Catering set up a make-your-own s’mores station.
Photo: Gerber + Scarpelli Photography
Bee's Knees Baking Company
Bee's Knees Baking Company
The Bee’s Knees Baking Company makes portable, single-serving cake cups presented in plastic cups or rentable eight-ounce glass cups. Custom screen-printed glassware is available (full color logos are an option), and gift bags are included so guests can take the glasses home as favors. Cake flavors include lemon raspberry, honey bourbon, and carrot. The company’s most popular package costs $10.50 per cup, and includes a custom flavor consultation, the rental glasses, delivery, set-up, and pick-up.
Photo: Courtesy of Bee's Knees Baking Company
Diffa Trend: Alternative Centerpieces
Diffa Trend: Alternative Centerpieces
Jes Gordon created a fun, fluorescent look using a variety of recycled materials, including milk-crate shelving, vintage toys, neon ribbons, and painted books. Gordon invited attendees to write wishes for those affected by AIDS on strips of neon paper, which she attached to a towering centerpiece crafted from wire hangers with paper clips.
Photo: Ronnie Andren for BizBash
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Photo: Jamie Watts
For an upscale dinner party, Fête presented a clambake menu in a formal, modern setting by having waiters serve custom Plexiglas trays filled with seafood.
For an upscale dinner party, Fête presented a clambake menu in a formal, modern setting by having waiters serve custom Plexiglas trays filled with seafood.
Photo: Huy Nguyen/Love Unscripted
Upstairs, guests could play an array of Simpsons-logo games.
Upstairs, guests could play an array of Simpsons-logo games.
Photo: Dan Scott, American Image Gallery
With less than three hours for set up, David Beahm and his team converted Saks Fifth Avenue's third floor into a veritable garden of Eden.
With less than three hours for set up, David Beahm and his team converted Saks Fifth Avenue's third floor into a veritable garden of Eden.
Photo: Jeff Thomas/ImageCapture
Tommy Hilfiger
Tommy Hilfiger
At the Park Avenue Armory, Tommy Hilfiger fashioned an elaborate set that resembled a gated garden. The showing of his men’s collection on Friday (pictured) had café tables and chairs, and on Sunday evening, the seating switched out for benches to accommodate more attendees at the presentation of the designer’s women’s collection.
Photo: Jamie McCarthy/WireImage
GBK Golden Globes Gift Suite
GBK Golden Globes Gift Suite
GBK hosted a lounge including gifts and services on Friday and Saturday at the L’Ermitage Hotel in Beverly Hills.
Photo: Courtesy of GBK
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On the other side of the lounge, chandeliers served as highboy tables and furniture hung from the ceiling.
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Guests created custom perfumes at a scent bar set up by Ka-Mil-Yin, a Los Angeles-based fragrance company that specializes in perfume parties, to take home as a favor from a bridal shower.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
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Visitors embark on a rescue mission with a team of fellow Minecrafters.
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