Design Elements

Interior designer Libby Langdon's table for Liebherr showcased a chandelier made from wine bottles and filament bulbs. A lush centerpiece of greenery, succulents, and moss completed the homey style.

The large balloons marked with the names of Fox shows also led the way to the upfront's after-party at the Trump Wollman Skating Rink in Central Park.

Artist Justin Broadbent created a glowing basketball court in the Weston Family Learning Centre. It was designed to feel like a high school basketball game, with cheerleaders and coaches lining the court.

Beneath the floating decor, Chair-Man Mills provided Bormioli glasses and colourful blue napkins that brightened the tables. As a small gift, wine stoppers topped with a glass globe awaited guests at their place settings.

A second, all-white lounge area had a ceiling of balloons, glowing bars, and more plush seating. The room also had a street-style hot dog cart, an ice cream bar, and a stage that housed the late-night entertainment.

The indoor pool area, located on the second floor of the venue, was decorated with large clear and silver balloons. A bar topped with a silver sequin table cloth stood at the far end of the room.

Designer Adrian Wu filled the Studio at World MasterCard Fashion Week with playful balloon trees. Models walked the runway—a path of green Astroturf—wearing theatrical dresses and masks from the movie V for Vendetta.

A balloon ceiling treatment covered the dance floor, where guests discoed to the Al Sofia Orchestra and DJ Rock City throughout the night.

The Chicago-based balloon artist Willy Chyr, who creates large-scale sculptures for brands and events, brought his largest piece yet to the convention centre.

Snarkitecture analyzed the massive venue and tackled the question of how to accentuate the volume of the space while playing with the height. The solution was to create something that generated a low plane—at certain moments the spheres hung low, creating a "ceiling-within-a-ceiling" effect. The undersides of the balloons came down to 10 feet above guests' heads.

To engage the 70-foot-tall Cipriani Wall Street ceiling, several dozen volunteers, clad in all black to be inconspicuous, deployed a reconfigurable field of the spheres. Each sphere had its own individual performer, whose choreographed movements, as a group, slowly unfolded over a 90-minute time span throughout the course of the evening.

A basic lo-fi system that utilized a number of different points allowed the spheres to function in a choreographed pattern. Volunteers were responsible for their individual piece, moving to a specific height when called upon. Each handler's point was different, resulting in unique patterns.

A total of 44 white PVC balloons, each anchored by nylon rope, created a dramatic backdrop to the gala's black-and-white theme. The seven-foot diameter of the balloons were exactly the same as the 55 round dinner tables.

Dynamic Drape & Decor also set up its oversize translucent butterflies at the show, pieces that can be mounted to the top of a truss to appear as if they are flying. The butterflies are available now in the company’s prop rental inventory.