3d backdrops

During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.

Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.

For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.

For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.

For a donut-themed bridal shower put together by blogger Elsie Larson, a giant chalkboard filled with descriptive doodles served as the backdrop of the food spread.

In a playful take on the normally static step-and-repeat, artist Andrey Bartenev had costumed performers interact with guests at the Watermill Center’s gala in 2007.

According to Raúl Àvila, who has produced the benefit's decor since 2007, "surrealist whimsy" influenced his ideas for the event on Monday. In the center of the museum's Great Hall sat a custom-built, 24-foot-tall cylinder covered in white roses, with red roses inserted in a large-scale lip pattern inspired by Schiaparelli and Prada designs. A total of 40,000 roses were used in the installation.

A freestanding, 16-foot-wide and 10-foot-tall wood wall stamped with the brand's name replaced the traditional step-and-repeat for the red carpet arrivals area.