27. Runway Projections
The Council of Fashion Designers of America’s 2003 awards featured dramatic projections by Scharff Weisberg on a white, minimalist set, a clean yet impactful look the show updated with digital mapping projections in its 2011 iteration.
Photo: BizBash
39. Leg Work
At a 2006 Swarovski shoe launch in New York, designer Todd Shearer put shoes on mannequins as well as live models whose sudden movements surprised guests.
Photo: BizBash
40. Ice the Honoree
At a 2006 roast of Mario Batali benefiting the Food Bank of New York City, Okamoto Studio encased the chef’s trademark orange clogs in giant blocks of ice.
Photo: BizBash
Lady Gaga’s Workshop at Barneys pulled off a fully realized world that still sold the goods.
Photo: Tom Sibley for Barneys
