
Photo: Courtesy of Breakfast

Image: Courtesy of Tiffany
Tiffany & Company's Fashion's Night Out

Tiffany & Company used cookies with a QR code in the frosting to invite guests to its Fashion’s Night Out activities. The company made 3,000 cookies that linked to the detailed invitation online.
Image: Courtesy of Tiffany
Kapsch's Booth at the World Congress for Intelligent Transport

Austrian company Kapsch placed QR codes on its booth at the World Congress for Intelligent Transport in Orlando in October, giving attendees the option to scan the code for detailed product information rather than picking up printed materials. Kapsch staff working at the booth also had QR codes on their nametags.
Photo: BizBash
M.P.I.'s World Education Conference

Attendees at Disney’s opening night party at Epcot for Meeting Professionals International’s World Education Congress received badges with a QR code on the back. When scanned, the code lead to a Web site that offered the evening’s menu, a map of the party, descriptions of featured park attractions, and a welcome message from executive chef Robert Gilbert. On each bar at the party, a QR code linked to recipes for the featured cocktails.
Photo: BizBash

Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.
Photo: BizBash