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Performances

May 21, 2012
On Wednesday night, Yahoo marked the relaunch of Genome, a brand previously known as Interclick, with a minimalist affair. To create a modern aesthetic inside a SoHo townhouse, the producers employed a mix of clean lines and white furnishings. For entertainment, the organizers brought in synchronized swimmers dressed to look like aliens.
On Wednesday night, Yahoo marked the relaunch of Genome, a brand previously known as Interclick, with a minimalist affair. To create a modern aesthetic inside a SoHo townhouse, the producers employed a mix of clean lines and white furnishings. For entertainment, the organizers brought in synchronized swimmers dressed to look like aliens.
Photo: Sean T. Smith
White, mask-shaped chairs, which were used for guest seating as well as decor, served as a focal point in the main room. The brand's logo was also incorporated into the decor, illuminating a wall through laser-projection technology and embedded in some of the furnishings.
White, mask-shaped chairs, which were used for guest seating as well as decor, served as a focal point in the main room. The brand's logo was also incorporated into the decor, illuminating a wall through laser-projection technology and embedded in some of the furnishings.
Photo: Sean T. Smith
The indoor pool area, located on the second floor of the venue, was decorated with large clear and silver balloons. A bar topped with a silver sequin table cloth stood at the far end of the room.
The indoor pool area, located on the second floor of the venue, was decorated with large clear and silver balloons. A bar topped with a silver sequin table cloth stood at the far end of the room.
Photo: Sean T. Smith
A trio of synchronized swimmers from Gotham Synchro swam in the venue's indoor pool, which was visible through a looking glass in the lobby. The water dancers sported custom metallic body suits with glow-in-the-dark trimming, outfits designed to make them look like aliens.
A trio of synchronized swimmers from Gotham Synchro swam in the venue's indoor pool, which was visible through a looking glass in the lobby. The water dancers sported custom metallic body suits with glow-in-the-dark trimming, outfits designed to make them look like aliens.
Photo: Sean T. Smith
The design team also incorporated the brand's logo by using it as art to hang on the walls.
The design team also incorporated the brand's logo by using it as art to hang on the walls.
Photo: Sean T. Smith
Accessories included white ceramics in different shapes and sizes, which held blue lucite sticks that were bent to create lines inspired by light and technology.
Accessories included white ceramics in different shapes and sizes, which held blue lucite sticks that were bent to create lines inspired by light and technology.
Photo: Sean T. Smith
Passed bites by Creative Edge included California rolls.
Passed bites by Creative Edge included California rolls.
Photo: Sean T. Smith
The catering company also offered small plates, like orecchiette pasta in a creamy black truffle sauce.
The catering company also offered small plates, like orecchiette pasta in a creamy black truffle sauce.
Photo: Sean T. Smith
In keeping with the futuristic theme, Creative Edge designed a special cocktail, a cucumber and lime gin fizz, which was blended with dry ice.
In keeping with the futuristic theme, Creative Edge designed a special cocktail, a cucumber and lime gin fizz, which was blended with dry ice.
Photo: Sean T. Smith
For entertainment, the intimate affair saw a DJ set by a female duo from S.C.E. Event Group. The women stood on an elevated stage, which was covered with a silver sequin material.
For entertainment, the intimate affair saw a DJ set by a female duo from S.C.E. Event Group. The women stood on an elevated stage, which was covered with a silver sequin material.
Photo: Sean T. Smith
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