Mareketing Integration

Similar to last year's event, organizers created a large topiary depicting the MoMA and Cartier logos to serve as the backdrop in the arrivals area.

In the garden, the design was kept simple. Astroturf was installed to cover some areas of the space and to match the decor inside the museum. For a cool visual effect during the after-party, organizers hung white globes from the tent to reflect lighting, provided by Bentley Meeker.

Prior to heading inside the museum for dinner, guests mingled in the garden for the reception. Passed bites by Glorious Food included petite chicken burritos dipped in salsa and guacamole, smoked salmon bruschetta, and parmesan crisps stuffed with tomatoes.

For the after-party, lighting and production company Bentley Meeker set the tone with colorful lights and radial projections, which was reflected in the surrounding buildings.

To bring something new to the event this year, organizers worked with two-time sponsor Cartier to install an Instagram wall for guests to upload their photos. To encourage guests to upload photos, bracelets with the hashtag #PITG2012 were distributed at check-in.

Bartenders mixed special cocktails with the new D'usse cognac, which included the Lorraine, a concoction made with the cognac, Benedictine, lemon juice, grenadine, and topped with champagne.

The evening affair saw a performance on the elevated stage by singer Santigold, and Solange Knowles spun tunes. Other celebrity attendees included journalist Barbara Walters, Sex and the City actress Kim Cattrall, and photographer and film director Cindy Sherman.