USA Network's Suits & Style Promotional Campaign
Inspired by the television show's character Mike Ross, USA Network's publicity campaign for the second season premiere of Suits included a squad of male models in suits cycling around New York, Los Angeles, Chicago, and San Francisco. The well-dressed men handed out special editions of the Mr. Porter Post, the 20-page publication created by online retailer Mr. Porter.
Photo: Heidi Gutman/USA Network
Warby Parker Bicycle Tour at Art Basel Miami Beach
During Art Basel Miami Beach last year, Web-based eyewear brand Warby Parker used a 10-person street team on bicycles to promote its styles of glasses and shades. The front of each bike was outfitted with cases that held the frames.
Photo: Sandra Arenas/Courtesy of Warby Parker
Veuve Clicquot's Clicq'Up Cafe Lounge and Champagne Bar at Design Miami
Design Miami's champagne sponsor Veuve Clicquot used women on yellow bikes to spread word of its food truck and pop-up lounge. The temporary setup for the December art fair moved on a daily basis, so the cyclists handed out maps indicating where the lounge would be on a given day.
Photo: Ryan Troy/Red Eye Productions
'Sons of Tucson' Promotion
Hoping to draw attention, Fox put 15 men in ill-fitting suits on little girls' bicycles in traffic to advertise the premiere of its comedy series Sons of Tucson. The 2010 promotion targeted young adult males in bustling areas of Boston, Philadelphia, Austin, Los Angeles, and New York, and had the cyclists handing out lollipops and other branded goodies.
Photo: Courtesy of TH Outdoor
2. Follow the Yellow Road
A yellow zigzag path at a 2008 Kohler event in Chicago was a surprising alternative to the traditional entrance path.
Photo: Courtesy of Kohler
