Eventos

Tent companies cite an increase in requests for the Arcum tent, which has an arched beam and provides an alternative look to the traditional clearspan structure. Hollywood Tentworks in Pacoima, California, constructed an Arcum tent at L.A. Live for the 2011 N.B.A. All-Star Game.

To draw attention to its latest tortilla chip flavor, Doritos built a structure that was designed to look like a giant vending machine, dubbed the “Jacked Stage,” at South by Southwest in March. Artists including Snoop Dogg performed beneath it.

As part of the TED Conference’s clean, on-brand stage design, producers used oversize letters that spelled TED to serve as the stage’s focal point.

The Xbox E3 media briefing in Los Angeles in June featured a 35-foot-wide projection screen flanked by five LED screens, 11 high-definition plasma TVs, and a curved floor LED screen that pushed the content into the audience.

The Levi’s fall installation in New York's Fashion Week featured a 165-foot-long runway, with two catwalks—one covered with carpet to mimic a home, and a concrete-like one to resemble city sidewalks.

The Washington National Opera Ball took over the ceremonial building at the Embassy of the Russian Federation in 2010. Event producer Sandi Hoffman of Sandi R. Hoffman Special Events transformed the lobby into a winter landscape with plush white carpets and white birch trees lining the hallway.

Ronald McDonald House Toronto hosted its annual holiday-time gala at the Carlu in December. McNabb Roick Events reflected the Holiday Chic: Sparkle theme in sequined table linens and the crystal candle holders that served as centerpieces.

For a winter-themed corporate party, design director Andrew Zill of Baltimore-based Feats Inc. created a snowy scene that included a glowing bar anchored by a crystal-flocked tree.

For Z100's All Access Lounge, a preshow festival for the 2011 Jingle Ball concert, presenting sponsor Coca-Cola incorporated subtle branding into the Hammerstein Ballroom's decor with a hanging installation of Coke cans.

In June, jewelry company Stella & Dot teamed up with liquor brand Midori to host a happy hour event on the rooftop of the London West Hollywood. Small shelves were built into the press wall in order to display emerald green accessories from the line alongside the green-colored booze.

In June, Skyy Vodka hosted Skyy and Sea, the official opening event to New York’s Governors Ball Music Festival, aboard the Hornblower Infinity yacht. The nautical theme was reflected in the event’s step-and-repeat: White shelves held bottles of vodka and branded lifesavers.

During the 2010 Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.

Godiva is known for its annual chocolate-themed lounge at InStyle’s Golden Globes after-party, but in 2009 the chocolate brand made a bid for attention on Valentine’s Day with an over-the-top chocolate-covered suite inside New York’s Bryant Park Hotel. Envisioned by interior designer Jonathan Adler and interpreted in chocolate by event producer Larry Abel, the suite featured a lavish display of Godiva products including a mosaic of individual chocolates arranged beneath a glass-topped dining table.

The details of the event were leaked on the Internet before it took place, prompting a surge of R.S.V.P.s and a line down the block that night. Security and event staffers kept the party from becoming overwhelming by limiting the number of guests in the venue at any one time.

Details for both shows from Tommy Hilfiger included gates branded with the designer’s initials set in iron and a square-shaped brick runway bordered with gravel and artificial maple trees.

In 2005, Avon created an indoor park to preview its Mark line of cosmetics. A wrought-iron gate opened to four vignettes, which included a small faux maple tree with orange and red foliage and teardrop-shaped glass candleholders suspended from the branches, red umbrellas hovering over a wooden park bench and moss-covered pedestals, and warm yellow lighting.

Channeling English gardens as a nod to the "AngloMania" exhibition, the 2006 gala for the Metropolitan Museum of Art's Costume Institute placed tables in mini garden plots, dividing the museum's Englehard Court using espalier apple trees surrounded by blooming bulbs of daffodils, hyacinths, and ferns. Moreover, grass covered the floors, 30-foot-tall spirals of wisteria vine wrapped columns, and the dining tables were bare willow wood.

After hosting the reception on the elevated park, the Friends of the High Line took the dinner portion of its 2010 summer benefit in New York inside the Phillips de Pury & Company gallery. The decor from Van Wyck & Van Wyck was designed to give the various rooms of the gallery a continuous look reminiscent of the High Line and included a 600-foot-long strip of foliage suspended overhead.

To create a lush, cocoon-like setting for the seating at the 2012 Two by Two for AIDS and Art gala and auction in Dallas, Todd Fiscus covered a banquette wall in boxwood-print slipcovers and topped it off with heather and hydrangeas.

To create a forest scene to display Louis Vuitton's collection at its Saks Fifth Avenue concept store launch, David Beahm used five kinds of mosses, built life-size trees using branches wound around metal frames, and decorated the area with other leafy plants.

A parklike scene with swings, croquet, trees, benches, lampposts, and grass formed the casual vignette at a New York gallery for Google's November 2010 launch of Boutiques.com.

The "Enchanted Forest of Curiosities" pop-up from Hendrick's Gin in December 2011 put moss-covered woodland creatures, fabric-draped trees, tree-stump stools, glitter-specked dirt, and fake snow in a vacant Brooklyn storefront.

As part of the immersive setting for the 2012 BIO International Convention's welcome reception in Boston, Chicago-based company Kehoe Designs created a Japanese garden inspired by the country's shogun era.

During Fashion Week in New York in February 2012, Tommy Hilfiger fashioned an elaborate set that resembled a gated garden. The showing of the designer's men’s and women's collections at the Park Avenue Armory saw attendees seated at café tables, chairs, and benches, and a brick runway bordered with gravel and artificial maple trees.

The June 25 American Academy of Hospitality Sciences' Five Star Diamond Awards ceremony took on A Midsummer Night's Dream theme, which saw Benny Ofer of Daniel Events design an enchanted garden with flower-covered stands and hanging grapevines inside the Addison in Boca Raton, Florida.