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Event IT

July 11, 2012
Exhibitors can use QR codes to provide product information at trade shows. At the World Congress on Intelligent Transport in Orlando, Austrian company Kapsch gave attendees a choice of scanning a QR code or picking up printed materials.
Exhibitors can use QR codes to provide product information at trade shows. At the World Congress on Intelligent Transport in Orlando, Austrian company Kapsch gave attendees a choice of scanning a QR code or picking up printed materials.
Photo: Mitra Sorrells/BizBash
Tiffany & Company's Fashion's Night Out
Tiffany & Company's Fashion's Night Out
Tiffany & Company used cookies with a QR code in the frosting to invite guests to its Fashion’s Night Out activities. The company made 3,000 cookies that linked to the detailed invitation online.
Image: Courtesy of Tiffany
Matt Hunter at the Samsung Experience
Matt Hunter at the Samsung Experience
More than 500 fans of Latin pop singer Matt Hunter received QR-coded bracelets at an invitation-only concert at New York’s Samsung Experience in September. The bands, a new product from Skanz, linked to Hunter’s social media presence, online content, and exclusive videos. The company also created Skanz bands for attendees at Consumer Electronics Week to demonstrate how they could be used in place of business cards. Skanz also offers QR-coded phone cases.
Photo: Laundry Service Media
Kapsch's Booth at the World Congress for Intelligent Transport
Kapsch's Booth at the World Congress for Intelligent Transport
Austrian company Kapsch placed QR codes on its booth at the World Congress for Intelligent Transport in Orlando in October, giving attendees the option to scan the code for detailed product information rather than picking up printed materials. Kapsch staff working at the booth also had QR codes on their nametags.
Photo: BizBash
M.P.I.'s World Education Conference
M.P.I.'s World Education Conference
Attendees at Disney’s opening night party at Epcot for Meeting Professionals International’s World Education Congress received badges with a QR code on the back. When scanned, the code lead to a Web site that offered the evening’s menu, a map of the party, descriptions of featured park attractions, and a welcome message from executive chef Robert Gilbert. On each bar at the party, a QR code linked to recipes for the featured cocktails.
Photo: BizBash
Toronto's Boobyball Fund-Raiser
Toronto's Boobyball Fund-Raiser
Toronto’s Boobyball fund-raiser for Rethink Breast Cancer in October put QR code stickers on the chests of two topless male models. The code linked to iTunes, where guests could download the organization’s new app, which reminds women to check their breasts.
Photo: Ernesto Distefano
'Shape' Magazine's Bikini Body Tour
'Shape' Magazine's Bikini Body Tour
Shape magazine used a Microsoft Tag to sell tickets to its Bikini Body Tour events in Santa Monica and Miami in 2011. Ads in the magazine and posters placed around the two markets included the Tag, which linked directly to the ticket site.
Image: Courtesy of Shape Magazine
Latest in Home
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
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Town & Country Event Rentals' booth at BizBash West Expo in Pasadena in June.
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shabby chic
Creative Edge Parties in New York offers a cut-your-own pasta station with hanging sheets of handmade pasta in different flavors and bowls of sauces so guests can choose their own custom combinations.
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Event Ideas
After picking up their totes, attendees headed to an area to be assigned their groups for the lunch roundtable and dinner dine-around. They selected a poker chip at random; each chip was printed with the name of one of the dinner locations.
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Amenities
1. Hash House A Go Go
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Off-Site Venues
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Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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12 New Venues in New York for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Event Space at SUMMIT One Vanderbilt
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
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Industry Innovators 2025: Sephora
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50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Chicago
9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Talbott Hotel
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The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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