Events Ideas

Confetti System built a festive wall that was hung in the main display window of Openhouse Gallery.

The split-level layout of the NoLIta site allowed Fresh to create a lounge-like section at the entrance, which was separate from the main space. With the white walls and large skylights on premise, no extra lighting was necessary for the event.

Various sizes of unique floral arrangements of local offerings from Brooklyn-based Saipua were scattered throughout the venue. At the entrance was an oversize birthday announcement piece by R. Nichols as well as three 4- by 8-foot panels that represented limited-edition soap wrappers for Fresh scents sugar, patchouli, and Hesperides grapefruit.

As a unique way to allow guests to create their own drinks, Fresh installed a wall of drink tanks, two- by two-foot clear containers that each held five-and-a-half gallons of liquid (or roughly 123 glasses). Each tank held a different type of juice, including summer-mixed citrus black tea, pomegranate hibiscus, rosemary-infused grapefruit juice, cucumber basil, and strawberry lychee.

After filling flasks with one of five juices from the drink wall, guests could take their cups to the bar where bartenders mixed cocktails.

Situated at the far rear wall of the gallery was a 28- by 11-foot wood frame wall with a foam-core center that mimicked a large bulletin board. Graphics displayed on it represented the brand's 21-year journey, while dozens of inspirational design and fashion books were stacked haphazardly with Fresh products resting on top.

Potted flowers and topiary created a pleasant and transparent view into the open kitchen, where chefs presented finished dishes on a plexiglass tower that guests could grab from.

To reflect the brand's request for the food served to reflect four distinct cuisines—Russian, Asian, Italian, and American comfort—Shiraz Events turned the back room into a "tasting plate" experience.

Raising tables and chairs stood near the open kitchen, allowing guests to it and sample the prepared foods. Brand signage and atmospheric imagery peppered the walls as decoration.

Papabubble candy makers created custom sweets for guests to take home, with flavors for the treats inspired by the natural ingredients used in Fresh products.

Fresh brought stationery company R. Nichols to the event to create personalized Fresh-inspired note cards for guests as a keepsake. As part of a collaboration, Fresh will be selling special note cards designed by the company, featuring the silhouettes of Fresh founders Lev Glazman and Alina Roytberg.

To celebrate 21 years in business, Fresh built a gifting bar where guests could select products from each year since the brand's beginnings. Packages were messengered to attendees the following day.