Despite its lack of visible logos, Coca-Cola’s pavilion for the 2012 London Olympics makes a striking brand statement with an exterior marked by 200 red and white panels. The interactive pieces respond to gestures and movements by visitors, emitting sounds and music as people walk through the structure in Olympic Park.
To launch CityTarget in Seattle, Plymouth Pillars Dog Park became a doggy paradise Saturday that included a “bonetender” at a stocked Bone Bar that offered complimentary treats and toys. Seattle’s Rally Marketing Group helped develop the experience.
The Kellogg’s brand hosted a Pop-Tarts pop-up concert on Northerly Island in Chicago July 19. With performances from Carly Rae Jepsen, Boys Like Girls, and teen sensation Austin Mahone, the event also allowed guests to pose on the red carpet with giant plush Pop-Tarts.
For the Zing vodka launch produced by Chad Hudson Events for Zing, Maloof Ventures, and Bravo, Hudson's team made the garden at the Maloof residence appear to come to life on Wednesday night. Topiaries, shrubs, trees, and statues all popped, through lush decor and live models.
Travel & Leisure hosted its annual World’s Best Awards July 19 at the newly opened Conrad New York. A sleek wall display housed five tanks filled with Patrón-based cocktails, which guests could pour themselves.
The July 23 event at the Andrew Mellon Auditorium in Washington had an island theme and featured several large centerpieces from Volanni with large banana leaf flowers with hydrangea in the center. Events by Andre Wells produced the event.
At an intimate media event for about 160 guests and 10 media outlets on Wednesday, mun2 promoted the season premiere of Chiquis 'n Control at the SLS Beverly Hills. In One Production Group created a salon setup as a branded photo op to tease out the theme of the show: Janney Marin's experiences opening her new salon, Blow Me Dry.
New York experiential agency MKG’s Olympic-inspired summer office party on Wednesday had a panel of judges rate guests as they arrived.
At the July 17 technology launch at the Brixton, planned by BrandLinkDC, guests could try out the gadget as well as see its features in use through entertainment such as portrait drawings and handwriting analysis.
The 10-day philanthropic motorcycle ride along the Eastern Seaboard wrapped up with a finish-line party July 20 at the Kiehl's Georgetown store. The event, which raised awareness for H.I.V./AIDS research and resources, featured motorcycle-themed decor and cuisine including a dessert display from Georgetown Cupcake.
