Tradeshows

A 33-foot Airstream motor home served a dual purpose at the booth by sunglass-maker Costa: It provided meeting space for up to 15 people and also was a key piece of decor for the retro, beach-like atmosphere the company was trying to create.

The layout of the expo had arrows pointing to the central Patient Café.

Attendees could test their knowledge of company products and values on iPads.

Guests signed a commitment wall.

Crews traveled the show floor recording sessions, fashion shows, and interviews with attendees.

Videos were posted to the show's site.

Organizers created a 1,800-square-foot social media center, which included lounge seating, large monitors with the Twitter stream, a help desk, and a small stage.