A sand sculpture near the arrivals carpet bore the Shark Week logo and was topped with a detailed likeness of a toothy shark.
Photo: Courtesy of Discovery Communications
At the event, which was held during the Television Critics Association summer press tour, sharks appeared to stalk slowly about the Beverly Hilton pool, thanks to moving projections.
Photo: Courtesy of Discovery Communications
Moving projections on the Beverly Hilton's white wall showed imagery related to Discovery's Shark Week programming.
Photo: Courtesy of Discovery Communications
Sponsor Volkswagen brought in a custom red shark cage, a contraption that will be part of Shark Week on-air.
Photo: Courtesy of Discovery Communications
Candy shark fins topped on-theme cupcakes from Washington's Georgetown Cupcake.
Photo: Courtesy of Discovery Communications
Custom upholstery on chairs showed off Shark Week imagery.
Photo: Courtesy of Discovery Communications
For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.
Photo: Jika González/BizBash
For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.
Photo: Jeeyun Lee/BizBash
Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.
Photo: Sonia Recchia/Pimentel Photo
During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.
Photo: Euan Lampitt of the Mint Agency
