A sand sculpture near the arrivals carpet bore the Shark Week logo and was topped with a detailed likeness of a toothy shark.
Photo: Courtesy of Discovery Communications
At the event, which was held during the Television Critics Association summer press tour, sharks appeared to stalk slowly about the Beverly Hilton pool, thanks to moving projections.
Photo: Courtesy of Discovery Communications
Moving projections on the Beverly Hilton's white wall showed imagery related to Discovery's Shark Week programming.
Photo: Courtesy of Discovery Communications
Sponsor Volkswagen brought in a custom red shark cage, a contraption that will be part of Shark Week on-air.
Photo: Courtesy of Discovery Communications
Candy shark fins topped on-theme cupcakes from Washington's Georgetown Cupcake.
Photo: Courtesy of Discovery Communications
Custom upholstery on chairs showed off Shark Week imagery.
Photo: Courtesy of Discovery Communications
5. Champagne Flutes
In May, Sheraton Social Hour—a wine program developed by Sheraton and Wine Spectator magazine—dressed up the entry hall of Rockefeller Center's 620 Loft & Garden with a large lighting structure, comprised of 125 Riedel champagne flutes. To give the illusion of bubbling champagne, New York-based design studio We Came in Peace filled each glass with tinted resin that held the light bulb in place, and topped it off with a layer of micro glass beads for a foam-like effect.
Photo: Courtesy of We Came in Peace
