Southampton Hospital's Annual Summer Party

The scene outside the tent of Southampton Hospital is where the ladies who lunch show what they wear to an expensive dinner, which for this crowd means long. But this year, the usuals were somewhat upstaged by Formula 1 race cars and models sporting Graff diamonds and emeralds and dresses by Alberta Ferretti. Graff C.E.O. Henri Barguirdjian, a great fellow, was on hand, but he wouldn’t tell me what anything cost. Spoil sport!
Photo: Blanche Williamson

At Glossed & Found's Meredith Wendell luncheon in Chicago, A Perfect Event placed giant, colorful pool inflatables throughout the venue to set the tone for the pool party theme.
Photo: Trevar Evett/Fig Media

At a Belvedere-sponsored event during the 2012 Food & Wine Classic in Aspen, guests sat on haystacks covered with bright orange blankets and chevron-patterned pillows.
Photo: Aubree Dallas for Belvedere Vodka

For a recent pool party, the team at Swank Productions kept the decor streamlined, with a mostly white color palette, mirrored furnishings, and plenty of sheer draping.
Photo: Courtesy of Swank Productions

Zen Arts in Southern California offers an array of entertainment that can take place in or around a pool, including their transparent spheres that hold performers and float on water.
Photo: Josh Reiss
Hyundai at the New York International Auto Show

The back wall of the Hyundai booth incorporated a giant screen that showed live video feeds and car shots during a presentation on the first press preview day of the Auto Show.
Photo: Nadia Chaudhury/BizBash
Lincoln at the New York International Auto Show

Inside the Lincoln booth, two chandeliers made from giant versions of the transforming spherical toy designed by Chuck Hoberman expanded and contracted.
Photo: Nadia Chaudhury/BizBash
Infiniti at the New York International Auto Show

An enormous white circle brought attention to an Infiniti car display, and white walls with cutouts gave people walking the floor a preview of the model on display.
Photo: Nadia Chaudhury/BizBash
Porsche at the New York International Auto Show

The Porsche display showed many of the design trends of the Auto Show: a sleek, white stage with a large screen embedded to show video and product information.
Photo: Nadia Chaudhury/BizBash
BMW at the New York International Auto Show

BMW defined its place on the floor at the Javits center with a large white slab hanging over its cars.
Photo: Nadia Chaudhury/BizBash
Pirelli at the New York International Auto Show

Tire maker Pirelli had a line of driving simulators meant to recreate the experience of a Formula One race track. (Pirelli supplies the tires for Formula One championship races.)
Photo: Nadia Chaudhury/BizBash
Jeep at the New England International Auto Show

Jeep’s test track included a 16-foot "mountain" at a 30-degree angle on both sides. The track accommodated six vehicles at a time.
Photo: Courtesy of Paragon Group Inc.
Tigi at America's Beauty Show

Tigi also had one of the tallest booths on the trade show floor. The multistory structure had glowing product display cases and flat-screen TVs that showcased styling demonstrations.
Photo: Jenny Berg/BizBash

Junk Food's booth resembled a vintage candy shop.
Photo: BizBash

Intel's 12,000-square-foot booth included an enormous, front-facing LED screen and about 30 plasmas, all topped by a waved ceiling that changed colors to the pulsating beat of the exhibit's music.
Photo: Jacob Kepler for BizBash
2012 E3 Photos: Show Floor

Nintendo's booth had a whimsical, cartoonish look and feel.
Photo: Alesandra Dubin/BizBash
2012 E3 Photos: Show Floor

Square Enix's towering booth drew eyeballs with a bold, red, multilevel structure.
Photo: Alesandra Dubin/BizBash

Above the Solutions Showcase, colorful, chandelier-like signage indicated the five topical areas of the floor.
Photo: Courtesy of Dell
Hershey at the Sweets & Snacks Expo

The Hershey Company also had a significant presence on the trade show floor with a modern, curved booth punctuated by a giant Hershey's Kiss hanging overhead.
Photo: Dustin Berta for BizBash
Havianas Pool Party

A modified Twister board replaced the game's classic colored circles with Havaianas flip-flops at a promotion for the brand at Miami's Shore Club in 2009.
Photo: Seth Browarnik/Red Eye Productions
Starbucks Iced Coffee at the It's so Miami Lounge

Starbucks hosted its first Lollapalooza activation in 2013 at the It's so Miami Lounge at the Hard Rock Hotel Chicago. The suite offered oversize chess and Connect Four games, plus small café tables stocked with buckets of bottled iced coffee.
Photo: Barry Brecheisen for BizBash