ideas

The Jamaica Land We Love Gala, which celebrated Jamaica’s 50th year of independence, took place at the Metro Toronto Convention Centre on August 11. The Carpenters and Allied Workers Local 27 constructed and installed the event’s main stage—which would typically cost around $80,000 dollars—as a pro-bono project. Shaped like the country of honor, it was 100-by-30-by-6 feet high with several smaller stages attached.

Macy’s Passport Presents Glamorama, which travels to four cities, had its Chicago stop at the Harris Theater on August 13. The fashion show's design included a new method for video playback with a semicircular LED wall. At times, the video wall showcased the models onstage so that guests could get a closer view at what they were wearing. At other times—such as during the Tommy Hilfiger segment, which had a hunting theme—scenes that underscored the collection's aesthetic appeared as a backdrop.

As part of a series of promotional events for the opening of Ted Baker London’s flagship store in New York this past weekend, the British clothing brand hosted afternoon tea service replete with its own house staff of maids and butlers.

At the August 11 launch party for her new line of clothing, tennis champ Venus Williams hit balls with guests young and old on the courts of a private Southampton estate.

The Climate Reality Project worked with Action Marketing Group to create a digital and social campaign that popped up at several spots in Washington this week. Using the hashtag #ImTooHot, visitors to a branded ice cream truck are asked to write a tweet or Facebook post explaining how they have been affected by the heat. In return, people received free "climate" ice pops, gifts, and information about climate change.

At the launch Wednesday of her Truly Scrumptious by Heidi Klum children's merchandise line, Klum colored on a mural set up in the Babies "R" Us store in New York's Union Square. Klum said she designed the artistic activity herself to entertain the event's smallest guests, who also could have their face painted, play dress-up, and have balloon animals made.

Disney premiered The Odd Life of Timothy Green on August 6 at the Hollywood & Highland Center. Events by Fabulous created a rustic country-garden feel, with fall-colored trees and lighting effects that mimicked the changing of the seasons. At the center of the space was a bar installation built with redwood fencing. Teleflora sponsored yellow rose arrangements that were displayed on burlap-covered tables that included twine-wrapped jars of pencils from the film's "Stanleyville Factory" and note pads scribbled with the lead character's traits.

For events it is catering for the Republican National Convention in Tampa August 26-30, Good Food Catering Company will serve a new twist on canned tuna: seared ahi tuna drizzled with wasabi sauce served atop seaweed salad in an individual tin can. The company is catering a total of 68 events for more than 2,400 people.

Taking over Hollywood & Highland in Los Angeles on Friday, TH Productions teamed up with Fox to produce a stunt promoting Gordon Ramsay's new show, Hotel Hell. The experiential agency worked with Acme to design and fabricate a 3-D 'Hotel Hell' facade complete with real cockroaches and a life-size cutout of the show's star, Gordon Ramsay. Two brand ambassadors, dressed in bellhop attire, passed out branded keys on silver platters to all who passed by. The bellhops encouraged consumers to attempt to unlock the door to the mock hotel on Hollywood Boulevard; the consumers whose keys unlocked the door won prizes provided by Fox.

As a whimsical way to introduce the brand, the August 9 launch party for Thorny Rose Wines had guests playing Jenga and an artist creating a mural at the rooftop of the Hotel Chantelle.