A good idea!

To debut its new car models, Jaguar set up an experiential stunt by the High Line, looking to bring the winter weather to the New York summer via a large snow-globe-like tent.

To emulate a snow globe, producers tapped Los Angeles-based MagicSnow to bring in a machine that periodically disperses ice flakes.

Professional figure skaters are on site to interact with guests and give skating lessons.

All Year Sports Galaxy donated unused skates for the promotion. On-site at the skate-rental counter, attendees can check out skates in their size. Wooden cube-like shelves inside the globe serve as lockers to hold belongings.

The tent, which is air-conditioned, is enclosed and holds about 64 people.

Several tents throughout the space mark the different stations, including a guest lounge, a skate-rental counter, and additional seating on highboys and transparent bar stools.

In the photo-op area, large iceberg-shaped sculptures serve as the backdrop, and guests can pose with one of the new sedan models.

Attendees can sip on cool treats like spiked shaved ice and ice cream from the various food trucks that stop by the promotion.

At one station, kids are provided with markers and paper to customize their own snowflakes, which then are used to decorate the fence.

The promotion goes through Saturday, and is open to the public.

Companies including Turner Classic Movies and American Express have booked water ballet company the Aqualillies. The female synchronized swimmers wear vintage swimsuits, flowered swim caps, and red lipstick, while performing a tightly choreographed routine to music. Based in Miami, Los Angeles, Las Vegas, and New York, prices are available on request.

New York-based GrooveHoops performs a mix of dance and acrobatics while manipulating Hula-Hoops. The six performers stage choreographed sets that typically last four to seven minutes, while using standard variety, glowing LED, or fire-lit Hula-Hoops. GrooveHoops travels worldwide; fees start from $500 for one performer.