Event outside idea

When Mobile World Congress opens February 25 in Barcelona, the expected 70,000 attendees will find eight new venues created specifically to facilitate networking. The "Networking Gardens" are being created at Fira Gran Via, a large convention center that is the event's new location for 2013. To make it easy for attendees to designate a meeting place, each garden will have a name and corresponding decor, such as Mediterranean, water, wood, slate, tin, brick, glass, and greens (which has a putting area). Each one will also have a unique icon that is being used on signage in the gardens and also on print materials. The gardens are all located outside but will have partial cover in case of inclement weather. The first night of the conference, organizers will host simultaneous cocktail receptions in each garden as a way of introducing the concept to attendees.

Guests had to win their dessert—a Sprinkles cupcake—by shooting a toy dart gun into the cupcake cutouts.