Red Rhapsody

Massive, stylized decor pieces meant to evoke the look of rose petals were suspended overhead. Performers from the Red Hots also soared above to amp up the drama.

Around 200,000 fresh-cut red roses from La Premier topped the guest tables, which were clothed in linens from BBJ.

Beaulieu Vineyard poured its bottles as official wine sponsor. Grey Goose was the official spirits sponsor, crafting the evening’s signature cocktail, “the Emmy.” And vehicle sponsor Audi transported presenters to the show. Lux Lounge EFR contributed more than 150 furniture pieces, including the "Monroe Lip Sofa" pictured here.

In addition to the Primetime Emmys ball, the same decor also decked the space for the Creative Arts ball on September 15. The two events combined draw about 7,000 guests.

Patina Catering prepared the food for the 17th time, serving a first course of smoked salmon avocado spheres, a main course of roasted tenderloin with mushroom risotto fries, and a dessert of white chocolate raspberry cake. Marich Confections was this year's chocolate sponsor, for more sweets.

Images by Lighting projected logo gobos in the shape of roses to further the theme.

Variety and Women in Film toasted female nominees with a pre-Emmy event on Friday. Presented by Saint Vintage, the bash took to Scarpetta at Montage Beverly Hills and included food from chef Scott Conant. Big-name host committee members attended, including Alec Baldwin, Julia Louis-Dreyfus, Joel McHale, and Amy Poehler.

The cocktail for the second flight set the mood for the food and music taking things down a notch. Beetroot daiquiris made with rum, red wine, espresso, and lime lined the catering displays throughout the three spaces of the first floor for guests to sample.