
As a playful nod to Boardwalk Empire's central character, Nucky Thompson, the producers of the New York premiere party supplied a cigarette girl, who handed out red carnation boutonnieres to arriving guests.
Photo: Keith Sirchio for BizBash

As an alternative to the dark, speakeasy-style room of the Rock Center Café, HBO turned the Sea Grill into a more upscale, supper-club-like area for the New York premiere party.
Photo: Keith Sirchio for BizBash

Vintage-inspired floor decals helped guide guests through the event's various areas, and paisley-patterned projections added texture to the site of the New York party.
Photo: Keith Sirchio for BizBash

Like the event in New York, the post-screening party in Atlantic City included a marquee-style sign for the show.
Photo: Courtesy of Bill Banks