Target's signature bulls-eye logo and the collection's mascot, Milu the cat, decorated the backdrop for the press wall, where guests like Blake Lively, Chloë Moretz, and Jaime King posed for photographers.
Photo: Nilaya Sabnis
Guests arrived on a double-sided, logo-inset red carpet for the Amazing Spider-Man premiere.
Photo: Line 8 Photography. All Rights Reserved.
On September 5, Target hosted a private party for V.I.P.s to preview the Shops at Target pop-up inside Highline Stages. Just past the entrance, a three-dimensional frame resembling the outline of a building served as the step-and-repeat.
Photo: Nilaya Sabnis
Following the screening, guests headed upstairs to the open-air flight deck, where illuminated spheres and potted trees lined the pathway to the party space.
Photo: Nicholas Hunt/PatrickMcMullan.com
Photoboothless recently launched Instaboothless, a photo system that prints out physical copies of photos taken on Instagram at an event. Guests take photos on their smartphones, then tag them with a specific hashtag which automatically uploads them to the Instaboothless printer. Designated event photographers also roam the crowd taking pictures of guests with the Instagram app and sending them to the printer. The prints include space for custom graphics and messages. Pricing starts from $650, and the system is available nationwide.
Photo: Courtesy of Photoboothless
