Breeders’ Cup Kickoff Reception at the Getty House
The Breeders' Cup, the unofficial end to the thoroughbred-racing season, took over Santa Anita Park on November 2 and 3. Kicking off all the festivities and welcoming the event back to the region was a reception at the mayor's residence, the Getty House, on Halloween night. BrownHot Events' masquerade-inspired design included chandeliers encased in Lucite, pieces that doubled as cocktail tables.
Photo: Claire Barrett
Photo: Jeff Schear
For the first time, Cisco placed the Social Media Hub near the registration desk, a prominent position that allows for continual access during the conference. Last year, social media monitoring took place from inside the event’s trade show, which had limited hours.
Photo: Mitra Sorrells/BizBash
Behind the hub’s front desk, event staffers monitor and respond to comments and questions posted to Twitter and Facebook. Because the volume of social activity is so high throughout the event, those assigned to monitor it are each focused on specific content.
Photo: Mitra Sorrells/BizBash
Cisco is using the Social Media Hub to host events such as a tweet-up Sunday night attended by more than 300 people.
Photo: Courtesy Cisco
Attendees lined up outside four soundproof booths in the lounge to record a 10-second video in response to the question, “What would I like to connect to the Internet of everything?” The company will post some of the videos to its Web site.
Photo: Courtesy Cisco
Monitors behind the Social Media Hub's front desk display the volume of tweets over time, a leaderboard of the most active people tweeting with the event hashtags, photos shared on Twitter and Instagram, a word cloud of trending topics, and more.
Photo: Mitra Sorrells/BizBash
A live feed of Twitter comments about the event scrolled on vertical monitors on either side of the main display.
Photo: Mitra Sorrells/BizBash
Behind the front desk, high-top tables provided a place for attendees to relax or work.
Photo: Mitra Sorrells/BizBash
For attendees without a smartphone, Cisco provided a camera mounted in a stationary column with the capability to take pictures and post them to Facebook or Twitter accounts or email to attendees.
Photo: Mitra Sorrells/BizBash
The Social Media Hub included a variety of seating areas where attendees could gather.
Photo: Mitra Sorrells/BizBash
Red Carpet Systems showcased its huge selection of rental carpets and media walls.
Photo: Brightroom, Inc.
Tables with umbrellas, an enormous photo backdrop, and warm projections turned one section of Microsoft's press preview into an outdoor café. The decor for the event during Internet Week in New York also included a few potted trees and mini buckets of sunflowers.
Photo: Anna Sekula/BizBash
V Squared Labs' Reflection Mapping
You've heard of projection mapping, but you've likely never seen this before: so-called “reflection mapping” is an innovation from V Squared Labs that uses mirrors, light, and sculptural form to dramatic effect—and it's just debuting on the live event scene this month.
Photo: Max Chang
Love Tunnel
If you’re looking to disguise a staid-looking hallway in a hotel ballroom, check out Las Vegas–based FWR Rental Haus’s modular tunnel, which can display fully customized graphics. Mirrored surface tunnels are also an option. The rentable items are available nationwide.
Photo: Courtesy of FWR Rental Haus
A fog screen provided a dramatic look for the entrance.
Photo: Joe Scarnici/Getty Images for Variety
