
Photo: The Recording Academy®/photo by Line 8 Photography (c) 2011

A truss surrounded a giant mirror ball.
Photo: The Recording Academy®/photo by Line 8 Photography (c) 2011

Curtains made from reflective beads added a vintage touch, and lots of sparkle.
Photo: The Recording Academy®/photo by Line 8 Photography (c) 2011

A laser light show added drama in the massive space.
Photo: The Recording Academy®/photo by Line 8 Photography (c) 2011

Vivian Nixon performed a dance choreographed by her mother, Debbie Allen.
Photo: Curtis Dahl/Dahl Photographers
2012 E3 Photos: Gamespot Hotspot Event

With the downtown skyline as the backdrop, the Visionary Group produced GameSpot's annual E3 Hotspot event at the Standard hotel rooftop. Branded tabletops with the customized GameSpot caterpillar logo topped each cocktail cube accompanied by branded bolster pillows for lounging. Bright summer flowers atop tables nodded to the colors from the logo, as did pops of color from the existing furniture.
Photo: Courtesy of CBS Interactive
2012 E3 Photos: Show Floor

Disney Interactive's exhibit included a water bar, an homage to its mobile app called "Where's My Water?"
Photo: Nadine Froger Photography
2012 E3 Photos: Show Floor

Disney Interactive's layered booth promoted Disney Epic Mickey: The Power of 2. Custom Oswald ears were also available with guests' names embroidered on the spot in the booth.
Photo: Nadine Froger Photography
2012 E3 Photos: Show Floor

A dark promotion for Resident Evil 6 used attendees' photos in mock missing posters.
Photo: Alesandra Dubin/BizBash
E3 Show Floor

Sony Playstation's packed exhibit had a glowing blue floor underfoot.
Photo: Alesandra Dubin/BizBash
2012 E3 Photos: Show Floor

A burned-out-bus prop served as a grisly gaming station for demos of Spec Ops: The Line.
Photo: Alesandra Dubin/BizBash
2012 E3 Photos: Show Floor

Even a staircase was fair game for bold branding at the convention center.
Photo: Alesandra Dubin/BizBash

Photo: Courtesy of Centers for Disease Control & Prevention (CDC). All rights reserved.

A giant, artificial cherry-blossom tree with changing LED lights stood above the main bar in the mezzanine and served as the centerpiece of the room.
Photo: Robin Hill

Each flower was hand made and comprised of custom-printed stock, crepe paper, and tissue paper.
Photo: Claire Barrett Photography

The celebrity arrivals area, which was situated on the other side of the check-in section, was marked by an enormous wall designed by Raul Avila with more than 20,000 red roses.
Photo: Jika González for BizBash

At the Janie and Jack event, families were welcome to pick up wardrobe pieces for their kids from a pop-up shop topped with a striped awning and decked with bowls of lemons. The wooden structure had prim details such as moulding trim and integrated signage.
Photo: Michael Simon/StarTraksPhoto

The inaugural Food Loves Tech expo was sponsored by Audi, which activated an innovation lounge that featured multiple interactive sound and food experiences each day. The automobile brand also hosted a V.I.P. opening night reception and an experiential dinner.
Photo:Â John Bartelstone

Design Foundry used silver cooking utensils along with pots, pans, and platters to adorn the backdrop for the stage.
Photo: Tony Brown/imijphoto.com for BizBash

Paper Acorn created the luminaries, which lined the carpet leading to the arrivals area and bore the symphony's logo, as well as the table numbers.
Photo: World Red Eye