Textural Backdrops
New York's Pink Powered by Moss is putting the finishing touches on its new Wave Form units. The 4- by 4-foot curved, stackable cubes made from an aluminum-tube frame and stretch fabric can be used to create textural backdrops, walls, and towers.
Photo: Courtesy of Pink Powered by Moss
Rentable Mid-Century Furniture
New Los Angeles-based rental company Yeah! Rentals (323.522.3843, yeahrentals.com) specializes in mid-century furniture, like Eames chairs and Knoll sofas, as well as pieces by local, independent artisans. Their inventory is available for delivery throughout Southern California and can accommodate as many as 500 guests.
Photo: Courtesy of Yeah! Rentals
4. Uniqlo's Marketing Blitz
It was a big year for fashion-related marketing, and one of the most unusual efforts was from Uniqlo. To herald the October opening of its 89,000-square-foot Fifth Avenue flagship as well as the debut of a smaller store on 34th Street, the Japanese retailer crafted a multifaceted campaign that placed self-contained cube-shaped shops around the city and at events like the Hester Street Fair, Welcome Back to Columbia University Festival, Grand Central Fall Festival, and the New York City Wine & Food Festival. Uniqlo also blanketed subway stations, taxis, and buses with ads and partnered with the Friends of the High Line to sponsor an 8,000-square-foot open-air skating rink for the summer.
Photo: Courtesy of Uniqlo
R.F.I.D. Wristbands at Bonnaroo
Concert-goers’ Facebook check-ins included a graphic saying “Checked in by Ford Escape.”
Photo: Erika Goldring
7. Launch
#9 Fashion & Retail Event (new to the list)
Launch, a new fashion trade show focusing on all things Southern California lifestyle, took to Santa Monica this summer—possibly a start at carving out a significant space for itself in a marketplace vacated by the former Class trade show. Next: July 2013
Launch, a new fashion trade show focusing on all things Southern California lifestyle, took to Santa Monica this summer—possibly a start at carving out a significant space for itself in a marketplace vacated by the former Class trade show. Next: July 2013
Photo: Courtesy of Launch
4. Los Angeles Times Festival of Books
#4 Festival & Fair
The Los Angeles Times Festival of Books’s 17th annual event took over the University of Southern California. After a move last year from that university’s cross-town rival, U.C.L.A., the event packed in more than 100,000 attendees. Next: April 20-21, 2013
The Los Angeles Times Festival of Books’s 17th annual event took over the University of Southern California. After a move last year from that university’s cross-town rival, U.C.L.A., the event packed in more than 100,000 attendees. Next: April 20-21, 2013
Photo: Jerod Harris
3. San Diego Bay Wine & Food Festival
#4 Food, Wine & Hospitality Event
San Diego Bay Wine & Food Festival’s five-day fest, produced by World of Wine Events and Fast Forward Event Productions, is now in its ninth year and bills itself as Southern California’s largest wine and food festival. The 2011 event broke records, drawing more than 10,500 people. Next: November 14-18, 2012
San Diego Bay Wine & Food Festival’s five-day fest, produced by World of Wine Events and Fast Forward Event Productions, is now in its ninth year and bills itself as Southern California’s largest wine and food festival. The 2011 event broke records, drawing more than 10,500 people. Next: November 14-18, 2012
Photo: Ken Loyst
