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Decore

November 28, 2012
Elaborate corporate holiday parties are likely a thing of the past as companies move toward hosting smaller functions that focus on employee appreciation, the quality of food and drink, and a smattering of activities rather than big-name entertainment.
Elaborate corporate holiday parties are likely a thing of the past as companies move toward hosting smaller functions that focus on employee appreciation, the quality of food and drink, and a smattering of activities rather than big-name entertainment.
Photo: Juan Carlos Briceno/FotoBriceno
UrbanDaddy’s All-White Party
UrbanDaddy’s All-White Party
To launch Stoli’s new line of "Most Original" vodka flavors, UrbanDaddy produced an all-white event Wednesday in New York. Guests painted on the wall and decor, gradually bringing color to the space. Framed canvases and a photo booth filled with guests’ drawings and messages were the most popular pieces of the night. As Cherub performed for the crowd, artists painted the black backdrop with white, glittery paint.
Photo: Carolyn Curtis/BizBash
Gingerbread Express Elevator at Trump International Hotel & Tower Chicago
Gingerbread Express Elevator at Trump International Hotel & Tower Chicago
Visitors to Sixteen—the Michelin-rated restaurant on the 16th floor of Chicago’s Trump International Hotel—will get a festive ride up. For the holiday season, the hotel’s elevator has been transformed into the Gingerbread Express. Guarded by a 4-foot-high candy cane, the sweet-smelling activation is covered with real gingerbread, candy canes, and chocolate. Inside, an embedded TV showcases footage of a roaring fire; overhead, miniature trains pass through an active track.
Photo: Jeff Schear
Mercedes-Benz B-Class Launch
Mercedes-Benz B-Class Launch
Mercedes-Benz launched its B-Class vehicle in Toronto with an edgy, arty bash November 21 at The Sound Academy produced by the Mint Agency for Immersion Media. As part of the activation, a local street artist created seven original prints on 8- by 4-foot canvas live. Each print was given to a Mercedes-Benz dealership in Ontario after the event.
Photo: S25
L.A. Live Tree Lighting Festivities
L.A. Live Tree Lighting Festivities
On Wednesday, L.A. Live kicked off its holiday festivities with its fifth annual holiday tree lighting, which aired live on KNBC and AXS TV and included performances from Barry Manilow and others. The 66-foot artificial Sequoia tree, with more than 120,000 white LED lights, towered above the L.A. Kings Holiday Ice at L.A. Live, presented by Coca-Cola.
Photo: Matt Sayles/Invision/AP
Tech Holiday Bash
Tech Holiday Bash
At TigerDirect.com and Intel's first Tech Holiday Bash November 20, a "floating" DJ booth moved up and down the four-story atrium of the Moore Building in Miami. DJ Supersede performed from the branded structure—a custom piece created by Raul Rodriguez of 2R Productions—that was suspended from a metal truss installed on the fourth floor. The Workshop Collective produced the event.
Photo: World Red Eye
Best Buddies Gala
Best Buddies Gala
On the field at Marlins Park, two distinct spaces—one for cocktails and one for dinner and a concert—made the large, open site feel more intimate for the the Best Buddies Miami gala November 16. V.I.P. guests lounged at the Diamond Club and toured the locker room before being escorted through the dugout tunnel leading into the reception space.
Photo: Laurence L. Levin/Best Buddies
J.C. Penney’s Holiday Giving Tour
J.C. Penney’s Holiday Giving Tour
To launch a national promotional tour for the holiday season, J.C. Penney brought singer-songwriter John Legend to New York’s Citi Pond at Bryant Park on Tuesday. On a small stage beside the skating rink, a square truss hung with red fabric was designed to look like a gift-wrapped present; the drapes dropped to reveal the entertainer and his piano just before the live performance.
Photo: Larry Busacca/Getty Images for J.C. Penney
Zellers Farewell Party
Zellers Farewell Party
The bittersweet Zellers Farewell Party served as a thank-you to current and past employees as the retailer gets ready to shutter all its stores after 61 years of business. A massive, four-sided bar was covered in blown-up newspaper clippings from 1951, the Toronto company's opening year. Big-band music and servers dressed in period garb added to the nostalgic atmosphere.
Photo: Mauricio Calero
The Nature Conservancy of Canada’s 50th Anniversary Gala
The Nature Conservancy of Canada’s 50th Anniversary Gala
The Nature Conservancy of Canada celebrated its 50th anniversary gala at a November 22 gala at the Ritz-Carlton Hotel in Toronto. To celebrate the group’s outdoorsy mission, planners lined the ballroom with living trees.
Photo: Tom Sandler
Target & Neiman Marcus Holiday Collection
Target & Neiman Marcus Holiday Collection
On Thursday Target launched its holiday collection, a collaboration with Neiman Marcus to create a line of limited-edition products from 24 different designers, with the opening of a pop-up shop in Midtown Manhattan. As an eye-catching way to draw attention to the temporary store, the retailer placed a woman knitting an oversize scarf in the window.
Photo: Carolyn Curtis/BizBash
2012 E3 Photos: Show Floor
2012 E3 Photos: Show Floor
Even a staircase was fair game for bold branding at the convention center.
Photo: Alesandra Dubin/BizBash
L.A.-based artist Jorge Pardo created a special edition of brightly colored lanterns that hung over the Hammer Museum's Gala in the Garden.
L.A.-based artist Jorge Pardo created a special edition of brightly colored lanterns that hung over the Hammer Museum's Gala in the Garden.
Photo: Stefanie Keenan
For a wedding at the King Plow Event Gallery in Atlanta, Bold American Events & Catering designed an upside-down centerpiece of yellow tulips and glass globes that hung above the head table.
For a wedding at the King Plow Event Gallery in Atlanta, Bold American Events & Catering designed an upside-down centerpiece of yellow tulips and glass globes that hung above the head table.
Photo: Our Labor of Love
Giant playing cards hung over the tabletops, bent to give a sense of movement. A chessboard motif served as the backdrop for the stage.
Giant playing cards hung over the tabletops, bent to give a sense of movement. A chessboard motif served as the backdrop for the stage.
Photo: Stéphane Poirier
'People' and Entertainment Industry Foundation SAG Awards After-Party
'People' and Entertainment Industry Foundation SAG Awards After-Party
Working with Time Inc.'s Cyd Wilson, Tony Schubert of Event Eleven designed and produced the affair for the fifth consecutive year with an overall look and feel Schubert described as "romantic" and "rich," evocative of the Deco era.
Photo: Nadine Froger Photography
Playboy Party Presented by Crown Royal
Playboy Party Presented by Crown Royal
Produced by Caravents and Playboy senior marketing director Amanda Civitello, the party had a Mardi Gras theme and decor elements meant to invoke an authentic New Orleans feel. Guests were invited to try on colorful masks. In other areas, playmates and celebrity guests stuffed 250 Crown Royal bags with snacks that were then sent to U.S. military members.
Photo: Line 8 Photography. All rights reserved.
DirecTV Super Saturday Night
DirecTV Super Saturday Night
The decor from CL22 Productions included black sequined tablecloths, mirrored surfaces, and furniture with scrolled legs. The room was designed to feel like a nightclub despite taking place in an 88,000-square-foot tent.
Photo: Sean Twomey/2me Studios
N.F.L. Owners Party
N.F.L. Owners Party
A fleur-de-lis pattern—in honor of the host New Orleans Saints—decorated walkways at the N.F.L. Owners Party. Following the event, guests were sent home with another signature New Orleans item: beignets.
Photo: Beth Kormanik/BizBash
Axxis Sports and Entertainment Leathers & Laces
Axxis Sports and Entertainment Leathers & Laces
The 10th edition of the party saw performers from Cirque USA—including a drummer—suspended over the crowd. The event took place Saturday at Second Line Stages.
Photo: Erika Goldring/Getty Images for Leather & Laces
Bern's Winefest Grand Tasting
Bern's Winefest Grand Tasting

The festival's Grand Tasting took place at SideBern's in Tampa on April 21, and the decor featured quite the promotional vehicle. Danging from a wreath of yellow flowers, a spiffy white "Epicurean Bike" advertised the soon-to-open Epicurean Hotel.

Photo: Pezz Photo
Contempo Media Magazine Launch Party
Contempo Media Magazine Launch Party

On April 10, Contempo Media took over two floors of the Trump International Hotel & Tower Toronto to celebrate the launch of two new magazines. Showcasing the media group's new S magazine, which is geared toward women, one area had a lavish sweets table decked with giant paper flowers and shoes made out of chocolate.

Photo: George Pimentel
BrownHot Events used Signature Systems Group’s 'Seagrass' sisal carpet at the tent for Veuve Clicquot’s Polo Classic event in October.
BrownHot Events used Signature Systems Group’s "Seagrass" sisal carpet at the tent for Veuve Clicquot’s Polo Classic event in October.
Photo: Courtesy of EventDeck
In the music room, hundreds of mylar balloons were strung across the ceiling and along the walls to create an elegant yet festive cocktail party atmosphere. The chandelier and wall and curtain treatments were preexisting elements, while all furniture was brought in.
In the music room, hundreds of mylar balloons were strung across the ceiling and along the walls to create an elegant yet festive cocktail party atmosphere. The chandelier and wall and curtain treatments were preexisting elements, while all furniture was brought in.
Photo: David X. Prutting/BFAnyc.com
The “Land, Sea, and Sky” theme of the National Geographic flag inspired an array custom tables and toppers, including glacier ice sculptures. Syzygy Events International created the custom pieces for the event.
The “Land, Sea, and Sky” theme of the National Geographic flag inspired an array custom tables and toppers, including glacier ice sculptures. Syzygy Events International created the custom pieces for the event.
Photo: Robert Isacson
041313 Conservancyball 105
Photo: Shana Cassidy Photography
Yellin embedded his blocks with cloudy forms and cut-out images of people to convey the sky, memories, and detritus.
Yellin embedded his blocks with cloudy forms and cut-out images of people to convey the sky, memories, and detritus.
Photo: Ronnie Andren for BizBash
The iPad centerpieces from Keep Interacting can be customized for events.
The iPad centerpieces from Keep Interacting can be customized for events.
Photo: Courtesy of Keep Interacting
Centerpieces on some dining tables looked like mini solar systems in glass bowls.
Centerpieces on some dining tables looked like mini solar systems in glass bowls.
Photo: Nadine Froger Photography
'In Style' and Warner Brothers Golden Globes Party
'In Style' and Warner Brothers Golden Globes Party

The space was marked by vibrant colors. Michelle Pesce was the returning DJ for the event, where guests were among the first to try the new Aquafina Sparkling beverage.

Photo: Nadine Froger Photography
'In Style' and Warner Brothers Golden Globes Party
'In Style' and Warner Brothers Golden Globes Party

For In Style’s buzzy annual party with Warner Brothers, Thomas Ford of Tom Ford Designs constructed a tent that completely covered the Beverly Hilton fountain, turning the venue into a modern and sophisticated space filled with bold colors.

Photo: Nadine Froger Photography
Weinstein Company and Netflix Golden Globes Party
Weinstein Company and Netflix Golden Globes Party

Lindt Chocolates offered a mixology bar, with labor-intensive creations inspired by the brand’s unusual flavors. One cocktail was decorated with an orchid frozen into a sphere.

Photo: Alesandra Dubin/BizBash
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