Tiffany & Company's Fashion's Night Out
Tiffany & Company used cookies with a QR code in the frosting to invite guests to its Fashion’s Night Out activities. The company made 3,000 cookies that linked to the detailed invitation online.
Image: Courtesy of Tiffany
Matt Hunter at the Samsung Experience
More than 500 fans of Latin pop singer Matt Hunter received QR-coded bracelets at an invitation-only concert at New York’s Samsung Experience in September. The bands, a new product from Skanz, linked to Hunter’s social media presence, online content, and exclusive videos. The company also created Skanz bands for attendees at Consumer Electronics Week to demonstrate how they could be used in place of business cards. Skanz also offers QR-coded phone cases.
Photo: Laundry Service Media
Kapsch's Booth at the World Congress for Intelligent Transport
Austrian company Kapsch placed QR codes on its booth at the World Congress for Intelligent Transport in Orlando in October, giving attendees the option to scan the code for detailed product information rather than picking up printed materials. Kapsch staff working at the booth also had QR codes on their nametags.
Photo: BizBash
M.P.I.'s World Education Conference
Attendees at Disney’s opening night party at Epcot for Meeting Professionals International’s World Education Congress received badges with a QR code on the back. When scanned, the code lead to a Web site that offered the evening’s menu, a map of the party, descriptions of featured park attractions, and a welcome message from executive chef Robert Gilbert. On each bar at the party, a QR code linked to recipes for the featured cocktails.
Photo: BizBash
Toronto's Boobyball Fund-Raiser
Toronto’s Boobyball fund-raiser for Rethink Breast Cancer in October put QR code stickers on the chests of two topless male models. The code linked to iTunes, where guests could download the organization’s new app, which reminds women to check their breasts.
Photo: Ernesto Distefano
'Shape' Magazine's Bikini Body Tour
Shape magazine used a Microsoft Tag to sell tickets to its Bikini Body Tour events in Santa Monica and Miami in 2011. Ads in the magazine and posters placed around the two markets included the Tag, which linked directly to the ticket site.
Image: Courtesy of Shape Magazine
During New York Advertising Week's five-day run, AOL set up its activation in the Liberty Theater. The promotion was tied to the company's new campaign and was designed to directly engage attendees on a personal level.
Photo: Courtesy of AOL
The virtual interactive concierge, affectionately referred to as Vic, debuted at New York's Advertising Week. The digitally rendered avatar was displayed on an 80-inch plasma screen, where it interacted with attendees by answering questions.
Photo: Courtesy of AOL
Vic also interacted with attendees online, answering questions via Twitter.
Photo: Courtesy of AOL
