Electric Run

The OC Fair & Event Center in Costa Mesa hosted the first Electric Run November 30, a trippy nighttime 5K run/walk set to electronic dance music that saw more than 10,000 participants dressed in glow-in-the-dark costumes surrounded by a million watts of lights.
Photo: Courtesy of Electric Run
Louis Vuitton's Saks Fifth Avenue In-Store Boutique Launch

In 2009, Louis Vuitton debuted its new in-store boutique at Saks Fifth Avenue by building an indoor garden at the New York store. The centerpiece of the event's design was a wishing tree, where guests were invited to pen their answers to the question "Where will your journey take you?" and hang the messages on strands of ribbon dangling from its branches.
Photo: Courtesy of Louis Vuitton North America