Nivea's "National P.D.A. Day" Promotion
Apparently, June 20 is National P.D.A. Day, and Nivea seized the occasion to market its "kissable skin"products in multiple cities. In New York, the event had a giant replica of Nivea Creme's circular tin, through which some 700 guests entered a pop-up village full of activations. Inside, a photo booth let couples pose and have their photos printed out on-site and uploaded to Facebook, a "spin the bottle" area offered prizes, and a lounge filled with white leather sofas and pillows shaped like—what else?—Nivea tins provided a place to sit.
Photo: Joana Mangune/BizBash
