UNique

Artist Gregory Siff created a step-and-repeat for the "Ciroc Cabana Club" Memorial Day weekend event.

Similar to last year's event, organizers created a large topiary depicting the MoMA and Cartier logos to serve as the backdrop in the arrivals area.

Even a staircase was fair game for bold branding at the convention center.

The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.

At one entrance, attendees walked down a 51-foot glowing green tunnel, intended to symbolize the distance golfers gain when they use TaylorMade's new RocketBallz line of equipment.

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

At the reception desk facing the elevator, three "judges" scored guests as they arrived.

Vincent Drolet of Circo de Bakuza wanted to create a buffer zone between the real world and the event's surreal setting. At the entrance, guests walked through a curtain and were greeted with a projection of an eye that opened and closed. "We wanted to give them the feeling of walking into a cloud," said Drolet.

At a Los Angeles event, guests were invited to create their own custom fragrances at a flower-dotted scent bar.

For a birthday party, Kristi Amoroso Special Events designed a vodka shot bar that displayed bottles in a sculptural arrangement of textured ice spheres.

Luxe Event Rentals & Décor's handmade paper-flower walls, showcased at last year's BizBash New York Expo, can be customized in different colors and function as room dividers, stage backdrops, and back-bar displays.