SPORT

Russell Harris Event Group designed a green hedge with the ESPN logo for the entrance of the tent. "We created a baffle to make the V.I.P. tent more private," Harris said. "The ESPN tent was the anchor for the entire village, which means we get more people wanting to see who's at their party."

Main sponsor Vizio provided 20 televisions to display pre-game activities, ESPN football games, and an advertising loop. The lounge, designed with the TVs in mind, had walls covered in custom branded graphics of football action scenes as well as the ESPN logo.

Inspired by the Rose Bowl, the pillows in the lounge area depicted different aspects of the game with three different designs.

On the outdoor patio, Russell Harris Event Group used blue umbrellas to contrast with the red ESPN-branded picnic tables. Football-shaped bowls containing candy and nuts served as the tabletop centerpieces.

The red carpet design bore the ESPN logo.